41 min

018: Bill Sheridan: Moving into the Future with AI Accounting Marketing Doesn't Suck

    • Management & Marketing

In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Bill Sheridan, chief communications officer at the Maryland Association of CPAs. Bill has been with MACPA for nearly two decades and shares his perspective on how artificial intelligence is impacting the accounting profession, content marketing (and outsourcing the marketing function, in general) as well as why firms should be concerned with RONI (Risk of Not Investing) rather than the typical ROI.

In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Bill Sheridan, chief communications officer at the Maryland Association of CPAs. Bill has been with MACPA for nearly two decades and shares his perspective on how artificial intelligence is impacting the accounting profession, content marketing (and outsourcing the marketing function, in general) as well as why firms should be concerned with RONI (Risk of Not Investing) rather than the typical ROI.

41 min