Don Mettler is the founder of Black Diamond Motorsports, an automotive storage facility located in Atlanta, GA.
In today's episode, Don and I discuss the origins of his first "version" of Black Diamond as an exotic car club that grew into a profitable business allowing members the opportunity to get behind a number of exotic cars; and how he came to the realization that his personality just wasn't suited for that particular business. Then we get into how extra capacity at his car club location allowed him to pivot into the much more profitable (and easier to manage) car storage business that he runs today with over 100 cars in storage and 2 more locations opening early next year. Enjoy this conversation with Don Mettler of Black Diamond Motorsports.
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