018: Your Venue Needs a Content Marketing Plan [PART ONE‪]‬ The Venue Podcast

Content Marketing Plans for Wedding Venues

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Notes for this episode:
1. Review analytics - where are clients coming from? Focus on the streams producing revenue.
How to find your numbers
Google analytics
Website analytics
Online scheduler - how did you find us?
Focus on top 2-3 referral streams

2. Creating content to serve your clients
What kind of content will move potential clients to want to work with you?

What kind of content can you create to help them create the experience they want?

3. We know where clients are coming from and what content we’re creating but what do I do with the content? Where does it go? REPURPOSE YOUR CONTENT THROUGHOUT THE WEEK
What is pillar content?

How do you repurpose pillar content? Give blog post example.
“Feed the beast” - keep viewers on social, serve them in the way they want to ingest content

4. Don’t create content for content’s sake
Email list - argument: my client has a defined life cycle
Lead magnets
Content upgrades
Link in bio