019: 3 Things You Need to do to Overhaul Your Personal Brand Right Now The Workshop Weekly

With Guest: Angie McPherson





So often, starting a business can look like this: you have an idea, you conceptualize the idea, you validate the idea, which by the way means that now you’re taking money and taking names, and you’re excited! 



Then suddenly, somewhere along the way, you find yourself resembling a walking talking brochure constantly selling your offer, and this is how you build a business. But if building a brand is what you’re here for, well then, that constant selling approach may not be the best one. 



A business can be defined as an organization that creates awareness and demand intended to sell a product, service or offer. But a brand is more than that. A brand is an image, a personality. Something to connect with. A brand makes you feel something. A brand is something you will remain emotionally connected to long before and long after making the decision to purchase.



Building a brand means that you're looking beyond the transaction to build trust, familiarity, rapport, and create meaningful connections with your fans, followers, and customers. And here's the important part, if your feed only features what you have for sale, you’re probably alienating anyone that isn’t CURRENTLY ready to buy from you  – and by the way, this is almost always the majority. 



And here’s a common misconception: Often when we hear the word “brand” we immediately think of the visual components: logos, colors, fonts, and websites, but when you dig into what a brand truly is, it’s more about the vision, the voice, and the personality behind the sales offer.



And this is exactly what my new friend Angie McPherson is here to teach you about today.



Angie is a branding photographer, marketing strategist, and hype-woman who spends her days helping entrepreneurs to elevate their personal brands, expand their reach and therefore grow their businesses. Angie works everyday to teach business owners the importance of showing their faces, telling their stories, offering value and truly connecting with their audience online rather than just showing up to sell. She believes that only showing up to sell your wares and hiding behind your work is a common mistake that entrepreneurs make, and today she is here to tell you why. I had so much fun chatting with Angie, our stories are freakishly similar, and I just know you are going to love her and learn so much from her today. I know I sure did. Are you ready?



In today's episode, Angie discuses:



The decision to leave her day job as a marketing and PR specialist to follow her entrepreneurial dream as a branding photographer and personal marketing strategist.The relevance of building a brand rather than a business.Her ability to see her client's progression based on their BEFORE: inconsistent photos, non-cohesive visuals, no calls to action, a lack of brand purpose, and values.The value of creating an intentional brand with intentional visuals, to effectively overhaul your brand.The importance of having consistent and fresh branding photos as well as understanding how often you should plan photoshoots for growing your personal brand.The number one thing you should be doing to build your personal brand and 5 questions you need to ask yourself before you get started.The fundamental difference between a branding photographer and a lifestyle photographer.Her three-step framework for overhauling your brand starting TODAY.The significance of showing your face, getting out from behind the camera, and not just capturing what you have for sale in your feed. You and your offer are a package deal!What a content plan is and how you can craft your ownThe definitions of brand building, value-add, and promotional content and how to check these boxes your business.The secret to remaining top of mind to your potential customers for when they are ready to buy (Truth: the majority are not ready to buy at the moment of contact)The key to knowing if your content