34 min
02. A family in Valpolicella since 1772 The magic of time. 250 years of Masi
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- Entrepreneurship
Masi’s is a story of a continuous handing down over the generations of the culture of the land, wine and trade. But above all, it is the story of a family who, for generations, through cultivation, harvests and appassimento, has celebrated what has now become a sacred ritual, that of wine production.
In this episode, we discover the story of the Boscaini family, from its origins to little Sandro, who represents the ninth generation, through the words of its members: Sandro, Bruno, Mario, Alessandra, Anita, Raffaele, Giacomo and Alessandro. We will also hear the CEO, Federico Girotto, telling us how sustainability is a “natural” element in a company that has now reached its 250th harvest.
Masi’s is a story of a continuous handing down over the generations of the culture of the land, wine and trade. But above all, it is the story of a family who, for generations, through cultivation, harvests and appassimento, has celebrated what has now become a sacred ritual, that of wine production.
In this episode, we discover the story of the Boscaini family, from its origins to little Sandro, who represents the ninth generation, through the words of its members: Sandro, Bruno, Mario, Alessandra, Anita, Raffaele, Giacomo and Alessandro. We will also hear the CEO, Federico Girotto, telling us how sustainability is a “natural” element in a company that has now reached its 250th harvest.
34 min