02: From farmer's market to store shelves with Joy Milk Tea's Max Blessen Bootstrapped Branding

Wondering if you can launch a successful brand as a team of one? 

The answer is yes. Max Blessen is walking proof of that. He started (and still runs) Joy Milk Tea as a one-person show.

What you'll learn from this discussion:


Why a farmer's market (not a website) was the perfect starting point
How Max fills every role at JMT, from product developer to brand director to sales
The crucial growth phases for a bootstrapped beverage brand

Check out Joy Milk Tea at https://www.joymilktea.com/

Follow Max on Twitter at @max_blessen

And head to bootstrappedbranding.com to catch up with past episodes and newsletter issues.