24 min

020 Why Selling Courses is Slowing Down Your Growth Grow to CEO™ with Rose Radford

    • Management

In the second chapter of the Million Dollar Evergreen Marketing Secret mini-series, I'll reveal how we scaled to a million dollars in sales without launching. I'll also go through a core mistake most established coaches make, I'll be sharing what to include and what not to include when creating a high-ticket group coaching program, as well as how to create an MRR, a.k.a Monthly Recurring Revenue. 
What You'll Learn:
- What to include and what to avoid putting into our high-ticket coaching programs
- The difference between group coaching programs and courses, and why we NEVER should call our coaching program a course
- Why selling courses is way less effective than selling group coaching programs
- How to create a Monthly Recurring Revenue without depleting our time and energy
- What it actually takes to launch a group coaching program
When we compare the launch with the evergreen model, we'll realise that the latter offers much more freedom and spaciousness, a quality lifestyle and profitability. We don't hear this enough because most business coaches have made lots of money teaching how to sell courses, and they’ve never questioned the status quo. They never stop to think about whether selling courses is really the best way for people to grow their businesses. 
Resources:
- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 
- Visit my website https://www.roseradford.com/ 
- Find me on Facebook https://www.facebook.com/rosekirbycoach1 
- Find me on Instagram https://www.instagram.com/iamroseradford/ 
- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

In the second chapter of the Million Dollar Evergreen Marketing Secret mini-series, I'll reveal how we scaled to a million dollars in sales without launching. I'll also go through a core mistake most established coaches make, I'll be sharing what to include and what not to include when creating a high-ticket group coaching program, as well as how to create an MRR, a.k.a Monthly Recurring Revenue. 
What You'll Learn:
- What to include and what to avoid putting into our high-ticket coaching programs
- The difference between group coaching programs and courses, and why we NEVER should call our coaching program a course
- Why selling courses is way less effective than selling group coaching programs
- How to create a Monthly Recurring Revenue without depleting our time and energy
- What it actually takes to launch a group coaching program
When we compare the launch with the evergreen model, we'll realise that the latter offers much more freedom and spaciousness, a quality lifestyle and profitability. We don't hear this enough because most business coaches have made lots of money teaching how to sell courses, and they’ve never questioned the status quo. They never stop to think about whether selling courses is really the best way for people to grow their businesses. 
Resources:
- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 
- Visit my website https://www.roseradford.com/ 
- Find me on Facebook https://www.facebook.com/rosekirbycoach1 
- Find me on Instagram https://www.instagram.com/iamroseradford/ 
- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

24 min