Our lives are ever-changing and evolving. You don’t have to lock yourself into one thing for your entire life or career, you have the choice to change and transform as you go. That’s exactly what I chat about with today’s guest, Joy Cho, founder of Oh Joy! Joy shares how she started freelancing and blogging after moving and not being able to land a job in a career she wanted. She shares how her business has grown since the beginning and what it was like to collaborate with brands like MixBook, Target, and CalPak. We also dive into why we often put way too much pressure on ourselves, how she knew that she was ready to hire and why you shouldn’t lock yourself into one thing.
What’s in this episode:
Not finding the job she wanted and deciding to start freelancing and blogging Shifting her focus from graphic design to blogging Connecting with people through design and knowing the results of your work Becoming the most followed person on Pinterest Joy’s collaboration with Mix Book Her past collaboration with Target Doing a luggage collection with CalPak and planning the launch party for it Leveraging her team and network to create balance in her life and business Putting too much pressure on yourself Admitting that you need to delegate tasks Feeling enough stability in the work she was getting and knowing it was time to hire Joy’s personal definition of success Why she started the Oh Joy Academy How Joy found her life coach What she does to craft a life she loves Having three new children’s books releasing next year Being okay with closing chapters in your life to make room for more joy
Launched in 2005 as a graphic design studio, Oh Joy! is now a lifestyle brand and design studio that includes various licensed product lines and a daily editorial content with a focus on design, fashion, food, and joyful moments from everyday life. Oh Joy! creates a wide range of licensed products including home décor, kids, pet, and furniture collections with brands such as Target, Band-Aid, Calpak, Petco, and more.
Founder and Creative Director, Joy Cho, has authored three books and consulted for hundreds of creative businesses around the world. Joy has given keynote speeches on entrepreneurship, leadership, and business at many conferences and companies including Watermark, Alt Summit, Pinterest HQ, Target HQ, and Hallmark HQ. For two years in a row, Joy was named one of Time’s 30 Most Influential People on the Internet and has the most followed account on Pinterest with almost 13 million followers.
In addition to our own Oh Joy products, you can now shop the work of other designers, artists, makers made exclusively for the Oh Joy shop!
Joy and her team work out of the Oh Joy! studio located in Los Angeles.
Connect with Joy:
Website | Oh Joy! Instagram | Joy’s Instagram
The Oh Joy! Mixbook Collection
The CalPak + Oh Joy Collection
Oh Joy! Academy
Joy’s Blog Post on Why She Got a Life Coach
Early Riser Companion by Elizabeth Antonia
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