Today's guest is Dwight Knowlton of Carpe Viam. I first discovered Dwight's work while looking for cool automotive children's books prior to having my son. And that's exactly how Dwight's business got off the ground in 2013. You see, Dwight wanted to share his automotive passion with his soon-to-be born son as well and scoured the internet looking for books that were a little less "kiddie", and more "car guy." When he came up short, he decided to write one himself and "The Little Red Race Car" was born.
In this episode, Dwight and I discuss his journey from self publishing his first book, to having Budweisers for breakfast with none other than Sir Stirling Moss. We talk about the struggles of having to learn everything about self publishing on the fly, how Carpe Viam indirectly became a full time endeavor when he found himself without a job, and how you know you've really make it when others start knocking off your apparel brand.
Excellent advice in this one with a super cool car guy. Please enjoy my conversation with Dwight Knowlton of Carpe Viam.
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