Would you believe me if I told you that stickers have the power to change the world? Today I brought on Mo Vasquez, founder of Pipsticks, mom of 4 and a life long sticker lover to discuss just that. We reminisce on how we used stickers in our childhood and the nostalgic feeling they bring. Mo tells us all about her subscription-business and how she fell into this line of work. She shares how she transitioned from side hustle to full time, how she brought her husband into the business and how they’ve scaled the business to over 60 countries. She shares how much joy she receives from having the ability to delight thousands of people each month with her stickers and her advice for running a creative business.
What’s in this episode:
How Mo fell in love with stickers and why she created a business around that passion Deciding she wanted to get back into design after being a stay at home mom Coupling a sticker club with wanting to bring back snail mail and officially launching her business Bringing her husband Nathan into the business and transitioning it from side hustle to her full-time thing How Mo crafts a life she loves by being present with her family and having the ability to delight thousands of people each month Mo’s experience with opening her flagship store Amy visiting the Pipsticks store during her RV trip How everyone can find a sticker that relates to them Expanding her sticker club to over 60 countries The response of getting happy mail Using stickers for your kids as a creative outlet The downsides of running your own business as a creative The growing pains that you face when scaling a business Embracing the little things in our lives that bring you joy How sticker lovers can submit their own artwork as a part of the monthly stickers Taking the first step into realizing your dream How all of the little steps that you take add up
As the head honcho of Pipsticks, I know my stickers. Growing up, I walked with my parents to our neighborhood gift store once a week where they let me choose one square of stickers. This square was cut from the many rolls hanging on the wall, packaged in a glassine bag and carefully carried home to join my collection in The Sticker Book. I lived for it.
I left my career in design and brand management to have kids - 4! - and, as a mom I let myself indulge in (and spend a lot of $$ on) stickers "for my kids." This soft spot for cool stickers + my need to find reliable and creative distractions for my crew led to the creation of Pipsticks.
We search far and wide to make sure that you've always got a sweet and totally cool stash of stickers. Pipsticks has given me the chance to be able to connect and collaborate with thousands of amazing sticker lovers all over the world - it turns out that it’s not just crazy me who’s been dreaming of stickers since the ’80s! These Sticker Club members have proven to me that indeed, a little sticker love goes a long way.
Connect with Mo:
Website | Instagram | Facebook
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