48 min
025 - Industrial designer turned product-based business owner, Robson Splane of the Prorise Seat Assist - The Product Startup: Product development for small business Product Startup
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- Entrepreneurship
Why Robson turned down a large licensing deal after 1-1/2 years of negotiations to manufacture, market and sell the product himself and how the company chose its product line by identifying markets that were doing well in the 2008 downturn.
Why Robson turned down a large licensing deal after 1-1/2 years of negotiations to manufacture, market and sell the product himself and how the company chose its product line by identifying markets that were doing well in the 2008 downturn.
48 min