In the Last Mile to winning customers, retaining loyalty and increasing lifetime value, sometimes the “first mile” is overlooked. Today’s guest, Mark Pilipczuk, Vice President of Marketing Analytics and Operations at Pandora, discusses why.
With over 20 years of performance marketing experience, Mark discusses why understanding “the economics” is the first step to building a solid roadmap to ROI. Listen in to learn why calculating your team’s allowable costs, CAC and CLV will ensure marketing’s efforts go beyond break even. Mark also shares how speaking the language of the CFO will improve your chances of budget approval.