In this episode, we interview Zach Greenwald, co-founder of Strength Ratio, a strength-training and Olympic weightlifting gym located in Asheville, NC.
Here's What You'll Learn:
The Strength Ratio approach and philosophy
How Zach started Strength Ratio (note: it's the opposite of your average gym start-up path)
The inverted gym growth model he followed and how it led to their success
How pain and emotions are an important part of an athlete's training
The single best marketing tactic that has worked for Strength Ratio
Why taking the time to care, talk to, and listen to your customers is crucial
Strength Ratio's unique follow-up and onboarding sequence
Zach's daily routine (work starts at 5 AM)
Zach's favorite things to do in Asheville
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/030
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
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This episode was bought to you by The Chop Shop Butchery, Asheville's whole animal butcher shop. To save 10% on a purchase before Thanksgiving of 2019, visit: MakingItInAsheville.com/chopshop
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