In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from Motto agency in New York.
In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work, to advising brands on diversity inclusion and big picture meaning.
Sunny gives us a sneak peek into her book “Rare Breed” and how the traits and vices of leaders can act as a spearhead to the brands they lead.|
We also discuss the evolution of the branding industry and how brand strategists must educate their clients and how to build a branding agency from scratch
For more brand strategy resources and downloads visit brandmasteracademy.com