Is starting a business as easy as all the gurus online claim it is? Anyone CAN start a business, but if anyone tries to sell you on THEIR ebook or claim that you have to be working CONSTANTLY to find success, cover your ears. On this new episode, Dave and Chris sit down with the godfather of marketing, Ryan Lee, to talk about how Ryan has built multiple successful brands over two decades WITHOUT burning himself out or obsessing over the latest social media trends. Ryan dives into his “secret sauce” that helps him get and KEEP customers forever, what Ryan eventually realized is ACTUALLY important in life AND business, and the ONE lesson that keeps people from accomplishing anything but tricks them into believing they are. Full disclosure: We already know the answer!