58 min

036 Laura Morarity, SVP Marketing & Communications at Leafly To Be Blunt: The Professional Cannabis Business Podcast

    • Marketing

Laura Morarity is the SVP of Marketing & Communications at Leafly. Are you new to the cannabis industry or in search of new cannabis strains to try? Then tune in as we dive into Leafly’s story, the companion for cannabis enthusiasts and canna-curios folks.
 
[00:01 – 05:54] Opening Segment/Introduction of Topic and Guest
[05:55 – 18:04] What is Leafly?
[18:05 – 29:12] Let’s talk about the different Cannabis Strains
[29:13 – 36:34] Navigating the Product Reviews
[36:35 – 45:12] Setting the Standards
[45:13 – 53:04] How the Marketing Team Functions at Leafly
[53:05 – 58:03] Final Thoughts and Call to Action
 
Laura Morarity leads marketing, communications, and content at Leafly, which includes both B2B and B2C marketing, corporate affairs and PR, and the work of Leafly’s award-winning editorial team. She most recently led the global communications and sustainability function at technology brand Sonos and has held marketing and communications leadership roles at legal marketplace Avvo and global communications firm Weber Shandwick. She holds an M.A. from the University of Kentucky and a B.A. from Murray State University. Follow Leafly on Instagram @leafly


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi




Tweetable Quotes:
“We are very intentional about making sure that we’re not placing effects on a strain. Because everybody does have such an individual experience but making sure it’s easy for people to report the things that they are experiencing.” – Laura Morarity
“Having consistent lab testing that can deliver results that help build customer trust for growers and brands and retailers is gonna become more and more important.” – Laura Morarity


Resources Mentioned:
Bubba Kush Marijuana StrainBlue Dream Marijuana StrainCookies (Cannabis Brand) 
 
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsp
RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Laura Morarity is the SVP of Marketing & Communications at Leafly. Are you new to the cannabis industry or in search of new cannabis strains to try? Then tune in as we dive into Leafly’s story, the companion for cannabis enthusiasts and canna-curios folks.
 
[00:01 – 05:54] Opening Segment/Introduction of Topic and Guest
[05:55 – 18:04] What is Leafly?
[18:05 – 29:12] Let’s talk about the different Cannabis Strains
[29:13 – 36:34] Navigating the Product Reviews
[36:35 – 45:12] Setting the Standards
[45:13 – 53:04] How the Marketing Team Functions at Leafly
[53:05 – 58:03] Final Thoughts and Call to Action
 
Laura Morarity leads marketing, communications, and content at Leafly, which includes both B2B and B2C marketing, corporate affairs and PR, and the work of Leafly’s award-winning editorial team. She most recently led the global communications and sustainability function at technology brand Sonos and has held marketing and communications leadership roles at legal marketplace Avvo and global communications firm Weber Shandwick. She holds an M.A. from the University of Kentucky and a B.A. from Murray State University. Follow Leafly on Instagram @leafly


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi




Tweetable Quotes:
“We are very intentional about making sure that we’re not placing effects on a strain. Because everybody does have such an individual experience but making sure it’s easy for people to report the things that they are experiencing.” – Laura Morarity
“Having consistent lab testing that can deliver results that help build customer trust for growers and brands and retailers is gonna become more and more important.” – Laura Morarity


Resources Mentioned:
Bubba Kush Marijuana StrainBlue Dream Marijuana StrainCookies (Cannabis Brand) 
 
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsp
RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

58 min