Gold Biz Podcast Rachel Traxler
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- Business
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The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!
Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler
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Sensory Branding your Business with Natalie Neal Hassett
Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colors and fonts. Natalie also emphasizes the shift from traditional marketing strategies to a more introspective approach that starts from understanding one's unique brand essence and expressing it authentically. The episode is full of practical advice for businesses on implementing sensory branding, and I can’t wait to hear how it impacts you!
DM me and tell me how you’re going to incorporate sensory branding into your business! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
View my Inquiry to Income FREE training! - https://racheltraxler.com/replay
You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop
Leave a review for a chance to be entered into this month’s giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
☀️Time stamps☀️
00:00 Introducing Sensory Branding
03:04 Implementing Sensory Branding: Strategies for Photographers
08:00 Exploring Personal Brand Essence Through Human Design
17:58 Simplifying Branding: Embrace Your Unique Vibe
22:26 Final Thoughts
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To dive into your brand essence, book a Radiance Reading with Natalie: https://calendly.com/naturallybydesign/radiance-reading
Get a website with matching Canva templates that are gorgeous and easily customizable to your brand at TONIC Site Shop (use code “Naturally” for 15% off). Natalie can help you customize these templates to fit your brand vibe, just email her at natalie@naturallybydesign.com or DM on Instagram @naturallybydesign
Visit Natalie’s website! - https://naturallybydesign.com/about
Follow Natalie on Instagram! - https://www.instagram.com/naturallybydesign/ -
How To Structure 15 Hour Work Weeks with Brittnie Renee
Hello, sunshines! I am SO excited to bring you this interview with Brittnie Renee who has mastered the art of 15-hour work weeks. We dive into the challenges of being constantly busy as an entrepreneur and parent, and how to structure your days for increased efficiency and productivity. Brittnie shares her journey from working exhaustively to intentionally structuring her time to be present for her family while still advancing her photography business. Key strategies include task prioritization during child-free hours, balancing work with parental duties, and the importance of planning and organizing tasks to work smarter, not harder.
DM me and tell me what tip is going to help you save time in your business! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
You are going to LOVE my posing freebie! - https://racheltraxler.com/bts-video
You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop
Leave a review for a chance to be entered into this month’s giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
☀️Time stamps☀️
00:00 Introduction: The Struggle of Balancing Work and Life
01:25 Strategies for Balancing Work and Family Time
04:07 Maximizing Productivity with Day Blocking and Planning
08:45 The Power of Delegation and Outsourcing
14:50 Achieving a 15-Hour Work Week: Tips and Techniques
19:09 Final Thoughts and Advice on Productivity
Get Brittnie’s planner! Use code RACHEL15 for 15% off! - https://brittnierenee.com/planner-collection
Follow Brittnie on Instagram! - https://www.instagram.com/brittnierenee_co/ -
Copywriting Is Affecting Your Photography Marketing with Rachel Greiman
Hello, sunshines! I’m SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching your copy, and how you can use your ideal client to write engaging copy that truly reflects your individuality and values!
DM me and tell me what you are changing about your copywriting!
☀️Extras!☀️
Check out Rachel’s guide to write your own website! ALSO, use code TRAXLER15 for 15% off! - https://greenchairstories.com/product/guide
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Take my booking bottleneck quiz! - https://racheltraxler.com/booking-bottleneck-quiz
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
Leave a review for a chance to be entered into this month’s giveaway!
☀️Time stamps☀️
00:00 Intro
02:36 Building a Conversation with Clients Through Copy
03:35 Understanding Your Clients and Their Needs
04:56 Enhancing Client Experience through Authentic Copy
06:20 The Role of Copy in Marketing Strategy
07:08 Leveraging Copy to Stand Out in the Market
11:27 Creating a Brand Voice and Maintaining Cohesion
15:47 Aligning Copy with Portfolio for Consistency
23:47 The Role of Honesty in Copywriting
26:31 Conclusion: The Transformative Power of Copywriting
Find Rachel here! - https://greenchairstories.com/guide -
Pricing Your Mini Session for Profit with Kayla Brint
Hello, sunshines! If you have tried mini-sessions before and didn’t feel successful, or if you have never tried mini-sessions (and had no plans to), I bet this episode with change your mind! Kayla shares tips and strategies on how to be successful in running mini-sessions. We talk about starting with the desired profit, offering a great client experience, having an effective marketing strategy that includes creating scarcity and urgency, and getting upfront full payments during booking. You are going to get SO much from this episode!
DM me and tell me what your next mini-session is going to look like!
☀️Extras!☀️
You are going to LOVE my posing freebie!
Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre-written contracts!
Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!
Leave a review for a chance to be entered into this month’s giveaway!
☀️Time stamps☀️
00:00 Introduction
01:01 Communicating Value in Mini Sessions
04:03 The Importance of Running Your Own Numbers
08:13 The Profitability of Mini Sessions
10:20 Marketing Strategies for Mini Sessions
16:48 The Power of Scarcity and Urgency in Marketing
23:09 The Importance of Full Payment in Booking
23:51 The Potential of Upselling in Mini Sessions
24:54 Conclusion and Final Thoughts
Sign up for Kayla’s FREE Mini-Session training!
Follow Kayla on Instagram! -
Automate To Stay Organized with Kaitlyn Blair
Hello, sunshines! I cannot wait for you to hear this conversation with Kaitlyn Blair. We discuss productivity, organization, and overcoming overwhelming tasks for business entrepreneurs and photographers. The conversation steers toward understanding how important automation and project management tools are in increasing productivity. You are going to learn how to beat the struggle of getting organized!
Don’t forget to DM me and tell me what part of this episode you love the most!
☀️Extras!☀️
You are going to LOVE my posing freebie!
Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts!
Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!
Leave a review for a chance to be entered into this month’s giveaway!
☀️Time stamps☀️
00:00 Introduction and Welcome
00:59 Overcoming Overwhelm and Procrastination
02:18 Applying the Two Minute Rule in Photography
04:48 Overcoming Perfectionism
07:51 Automation and Organization in Business
12:02 Using Project Management Tools for Organization
18:19 Final Advice and Conclusion
Connect with Kaitlyn on Instagram!
Take advantage of her signature package, Systems Simplified! -
Instagram Video Marketing Strategies with Natasha Pierre
Hello, sunshines! I am SO excited for you to listen to this episode with Natasha from ShineWithNatasha. We talk about the importance of video marketing on Instagram and she shares her personal journey of overcoming the fear of being visible on the platform. We talk about using all the features of Instagram, such as reels, stories, live, and feed posts. You are not going to want to miss the useful strategies for different stages of the follower journey, from visibility to conversion. This episode will show you the importance of sustainable routines, creating systems and habits, and allowing video creation to become a regular part of your work routine!
Don’t forget to DM me and let me know what part of this episode you love the most!
You can now watch this episode on YouTube!
☀️Extras!☀️
Ready to grow your email list? Check out my lead magnet freebie!
Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER
Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline!
Leave a review for a chance to be entered into this month’s giveaway!
☀️Time stamps☀️
00:00 Intro
00:39 Overcoming Imposter Syndrome and Finding Authenticity
01:55 The Importance of Consistency and Confidence in Video Marketing
02:31 The Power of Ignoring the Numbers and Focusing on Your Message
04:05 The Role of Instagram Features in Building Community
05:48 Strategies for Increasing Visibility and Converting Followers
06:14 The Three-Part Follower Journey: Visibility, Nurture, Conversion
08:44 The Importance of Making Conversion Easy for Followers
10:47 The Power of Diverse Content and Understanding Your Audience
17:42 The Role of Systems and Habits in Consistent Content Creation
24:06 Wrap up
Listen to Natasha’s “The Shine Online Podcast” here!
Follow Natasha on Instagram
Customer Reviews
Every photographer needs this!
Truly such a powerful podcast that talks about the behind the scenes of running a creative business. From financials and pricing to marketing and creative flow, I’ve loved all the topics Rachel discusses and have implemented many of these in my business!
Business Sunshine!!!
Rachel!
Thank you, thank you for putting this gold out into the world! Each time I listen to your podcast I’m basically on top of my desk screaming “YESSS! I can do this!!”
This podcast is an absolute must listen for new, old, experienced, fresh Photog business owners. Rachel will feel like your best friend, coach and cheerleader 🤘🏻🤘🏻
If there were 20 stars I’d tap them ⭐️⭐️⭐️⭐️⭐️
This is my new favorite podcast! Rachel’s way of teaching is so beautifully outlined and straightforward, unlike other podcasts where you have to weed through the fluff in order to get the good stuff! I’m learning so much 🫶🏻
- Seraiah Roslin