042 - BONUS EPISODE: How to do PR without lying with Gini Dietrich of Spin Sucks It’s a Small Business World

Gini Dietrich, founder and CEO of Spin Sucks, talks one-on-one with our host KC Goundiam about the constantly evolving world of PR and her unwavering commitment to staying above reproach. If you’re in the market for a PR agency, take KC’s advice: “Don’t call Gini if you want to do weird, sketchy stuff.”




Get more information related to this episode


Find Gini Dietrich on LinkedIn: www.linkedin.com/in/ginidietrich 


Find Gini Dietrich on X (Twitter): @ginidietrich 


Check out the Spin Sucks website: spinsucks.com  


Find Spin Sucks on LinkedIn: www.linkedin.com/company/spinsucks


Check out Gini Dietrich’s book, Spin Sucks: Communication and Reputation Management in the Digital Age: spinsucks.com/spin-sucks-book


Check out Gini Dietrich and Geoff Livingston’s book, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech): https://www.amazon.com/Marketing-Round-Integrated-Campaign-Biz-Tech 


Check out FleishmanHillard’s website: fleishmanhillard.com 


Find FleishmanHillard on LinkedIn: www.linkedin.com/company/fleishmanhillard 


Get more information related to people mentioned in this episode


Gary Kisner


Find Gary Kisner on LinkedIn: www.linkedin.com/in/gary-kisner 


Follow our hosts on social media


X (Twitter): @karimacatherine


X (Twitter): @jaimebuelta




Follow us on social media


X (Twitter): @B2BeeMatch


Facebook: @B2BeeMatch


LinkedIn: @B2BeeMatch




Thanks for joining us


Thanks for joining our host KC Goundiam and our guest Gini Dietrich for this episode of It’s a Small Business World. This podcast is powered by B2BeeMatch. We’re the international business networking platform connecting small and medium businesses in more than 90 countries and 190 industries. Check us out today!




But wait… there’s more


If you liked this episode of It’s a Small Business World, please make sure to rate, review, and subscribe on your preferred platform. It’ll help us bring you more thought-provoking conversations and actionable insights!