044: Elevating Your Entrepreneurial Image: Crafting Style and Brand with Diamond Ariel Brave Looks Good On You

Elevating Your Entrepreneurial Image: Crafting Style and Brand with Diamond Ariel
We loved chatting with Diamond Ariel, a personal stylist who helps entrepreneurs align their personal style with their personal brand. Diamond describes herself as a Rihanna-loving, Oreo-eating, wine-drinking personal stylist who aims to help her clients look as good as they feel. We delve into Diamond's journey and her approach to helping entrepreneurs create a memorable personal brand through their style.
Diamond's personal style is inspired by celebrities like Rihanna. She emphasizes boldness, versatility, and a touch of controversy. She loves patterns, colors, and ruffles to express her personality and communicate that she's fun, unapologetic, and approachable. Diamond's passion for fashion was ignited by shows like "That's So Raven" and Rihanna's influence, leading her to pursue her dream in the fashion industry.
Before becoming an entrepreneur, Diamond worked in various roles, including at TJ Maxx, Neiman Marcus, and eventually at Amazon as a stylist. She was involved in curating and styling collections, assisting with virtual try-ons, and more. However, Diamond's entrepreneurial journey truly began when she ventured into personal styling. Her initial foray into launching a membership community led her to pivot and eventually focus on serving entrepreneurs.
Diamond's transition to entrepreneurship was accelerated when Amazon laid her off. Though initially overwhelming, Diamond embraced the opportunity to fully commit to her business. She offers various packages to entrepreneurs, including event styling and retainer packages ranging from three to twelve months. Her process involves creating a vision board, aligning personal style with brand intentions, and developing a digital wardrobe to simplify outfit choices.
Diamond also shares the top three style mistakes entrepreneurs often make. First, not creating a vision for their style leads to impulse buying and a closet full of unwanted items. Second, lacking intentionality while shopping can result in confusion and dissatisfaction. To avoid this, Diamond recommends making a shopping list and asking specific questions about each purchase. Lastly, not dressing the part can hinder credibility. Diamond advises dressing like the authority in your field to make a lasting impression.
Overall, Diamond's journey from her love of fashion to becoming a personal stylist for entrepreneurs is a story of alignment, authenticity, and empowerment through personal style. Her insights encourage entrepreneurs to leverage their style as a powerful tool to enhance their personal brand and make a lasting impact.
Links
Diamond Ariel website
We Should All Be Millionaires by Rachel Rodgers
Styling Experience
More Than Style ebook
5 Must Know Style Tips to Create a Memorable Personal Brand
IG: queen_ofdiamonds
FB: Diamond Dyson
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