045 Brandi Starr A new generation of executive Rebel Intrapreneur

As Brandi Starr argues, the CMO is best positioned to become the CRO, CMOs already work cross-functionally, putting them in an ideal position to bring everyone together around the customer experience. Afterall, marketing doesn’t support the business. Marketing IS the business. We talk about this from her book. CMO to CRO: The Revenue Takeover by the Next Generation of Executive.
More about Brandi: 
Brandi’s book: CMO to CRO: The Revenue Takeover by the Next Generation of Executive: https://amzn.to/3NR8EQE (Affiliate link, if you’d like to support the show)
On Linkedin: https://www.linkedin.com/in/brandistarr/ 
Her company, Tegrita: https://tegrita.com/ 
More about Bill:
Linkedin: https://www.linkedin.com/in/billcushard/ 
Twitter: https://twitter.com/billcush 
Podcast website: rebelintrapreneur.com.
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence https://www.amazon.com/Art-Agile-Marketing-Implementing-Confluence-ebook/dp/B079GLKWB1/ref=sr_1_1?crid=2SE4RO1UTSNX&keywords=art+of+agile+marketing&qid=1669916670&sprefix=art+of+agile+marketing%2Caps%2C115&sr=8-1
Get the show on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/rebel-intrapreneur/id1644520357 
Spotify: https://open.spotify.com/show/6C3PzWhzNZe5ZEMIsbpBZU 
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9zdW5mbG93ZXItcmFiYml0LWE1bWIuc3F1YX


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