A Brighter Web | Grow your business with digital marketing GreenMellen

Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time.

After 60 episodes of the Brighter Web podcast, we’re changing things up. Starting in 2024, we’re bringing guests to the show and talk about digital marketing topics. We’ll be back in a few months with some new, slightly different-sounding episodes.

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online?

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make.

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach.

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach.