Coming off a decade in the influencer field, James Nord, co-founder of Fohr Card, joins us to talk about the ever-changing world of influence! From advice on how to grow your platforms (yes, even Instagram!), to what he sees brands looking for, to the importance of an authentic following and what it takes to stand out, you're going to want to listen and then take action on your own platforms ASAP.
As one of the early Tumblr influencers (before influencers were a thing), James came into the industry by way of photography, marketing and fashion. In a time when professional runway photographers were the only ones documenting style, James was on the forefront of influencer photography - and shooting style in a more raw, real-time way.
Now, as co-founder of Fohr Card, which provides brands “health cards” and analytics behind influencer followings on Instagram, plus, influencers a chance to prove their authenticity, it’s safe to say that James’ long career in the influencer market is one to take notes on.
Love James’ honest opinion on all things influence, and I know y’all will too!
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