43 min
048 | Scaling Direct to Consumer in the Beauty Industry with Graham Jones, CEO of eSalon Snyder Showdown
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- Marketing
eSalon carved out its own marketplace - creating a direct-to-consumer hair color solution that is a hybrid of salon-quality results through at-home color application. And in the wake of COVID-19 lockdowns, the home hair color industry experienced a drastic boost in sales as a result of salons being temporarily closed. eSalon CEO Graham Jones recently sat down with Chris Snyder to discuss how the company built custom technology to scale direct-to-consumer and solve a previously untouched problem in the beauty industry.
eSalon carved out its own marketplace - creating a direct-to-consumer hair color solution that is a hybrid of salon-quality results through at-home color application. And in the wake of COVID-19 lockdowns, the home hair color industry experienced a drastic boost in sales as a result of salons being temporarily closed. eSalon CEO Graham Jones recently sat down with Chris Snyder to discuss how the company built custom technology to scale direct-to-consumer and solve a previously untouched problem in the beauty industry.
43 min