19 min

049 – Leveraging LinkedIn To Start More Sales Conversations With Brynne Tillman Learn to Win with Derek Lundsten and Todd Staples

    • Self-Improvement

Are you looking to develop more social connections to obtain more sales? LinkedIn Whisperer and CEO of Social Sales Link, Brynne Tillman, shares tips and best practices combining traditional sales techniques along with the new digital world mentality to achieve more traction from target audiences. 







* 0:12 – The LinkedIn fad* 2:51 – The rolodex of the future: LinkedIn* 7:22 – Position yourself as a resource not a resumé* 10:46 – Why we buy from people & not companies * 14:44 – How to utilize a first & second degree connection* 15:37 – Always tailor your templates







Website







https://socialsaleslink.com







https://www.linkedin.com







**Search #SSLInsights on LinkedIn for more information**















Full Episode Transcription:







Derek: (00:00)So Brynne it’s so awesome to see you. Thanks for joining us. So, first question we want to know is obviously we’ve known each other all for a long time. Tell us what you’re up to these days and how you got into that line of work and what motivates you about it.Brynne: (00:12)Well, you know, my line of work is simply helping people leverage LinkedIn to start more sales conversations. And I mean, I, I got here by accident, I think because I really started off originally as a sales producer did well in some of the companies that I was working for, including dun and Bradstreet, and ended up being brought in as a trainer and helped create curriculum over time became sales trainer started a company focused on sales training. And then I found LinkedIn and I realized that there’s so much power. And I I’ve been teaching LinkedIn for sales before LinkedIn knew they were a sales platform when they were only job seekers, and really started teach it from a networking perspective and from a business development perspective. And it’s been gosh, eight, eight years of doing, monetizing of this and really probably 10 plus years of using it for business development. So I sort of accidentally got here and I’m really happy. And I was told by everyone, it’s a fad, have some fun. You’ll be back into sales training soon, but you know, the fads running a really long time.Derek: (01:35)That’s amazing. Todd: (01:35)So what I, and I’m also passionate and deeply knowledgeable about LinkedIn, but it’s funny when, when you say to a lot of people, like I love LinkedIn and that’s what I do. I teach people how to what is your actual statement? Brynne: (01:52)I Leverage it to start more sales conversations. Todd: (01:54)Okay. So perfect. But for some people they’re like,

Are you looking to develop more social connections to obtain more sales? LinkedIn Whisperer and CEO of Social Sales Link, Brynne Tillman, shares tips and best practices combining traditional sales techniques along with the new digital world mentality to achieve more traction from target audiences. 







* 0:12 – The LinkedIn fad* 2:51 – The rolodex of the future: LinkedIn* 7:22 – Position yourself as a resource not a resumé* 10:46 – Why we buy from people & not companies * 14:44 – How to utilize a first & second degree connection* 15:37 – Always tailor your templates







Website







https://socialsaleslink.com







https://www.linkedin.com







**Search #SSLInsights on LinkedIn for more information**















Full Episode Transcription:







Derek: (00:00)So Brynne it’s so awesome to see you. Thanks for joining us. So, first question we want to know is obviously we’ve known each other all for a long time. Tell us what you’re up to these days and how you got into that line of work and what motivates you about it.Brynne: (00:12)Well, you know, my line of work is simply helping people leverage LinkedIn to start more sales conversations. And I mean, I, I got here by accident, I think because I really started off originally as a sales producer did well in some of the companies that I was working for, including dun and Bradstreet, and ended up being brought in as a trainer and helped create curriculum over time became sales trainer started a company focused on sales training. And then I found LinkedIn and I realized that there’s so much power. And I I’ve been teaching LinkedIn for sales before LinkedIn knew they were a sales platform when they were only job seekers, and really started teach it from a networking perspective and from a business development perspective. And it’s been gosh, eight, eight years of doing, monetizing of this and really probably 10 plus years of using it for business development. So I sort of accidentally got here and I’m really happy. And I was told by everyone, it’s a fad, have some fun. You’ll be back into sales training soon, but you know, the fads running a really long time.Derek: (01:35)That’s amazing. Todd: (01:35)So what I, and I’m also passionate and deeply knowledgeable about LinkedIn, but it’s funny when, when you say to a lot of people, like I love LinkedIn and that’s what I do. I teach people how to what is your actual statement? Brynne: (01:52)I Leverage it to start more sales conversations. Todd: (01:54)Okay. So perfect. But for some people they’re like,

19 min