05: Navigating Marketing in the Cannabis Space with Missy from Pothead Parent Pain Points

In our latest episode of the Pain Points Podcast, we are thrilled to welcome Missy Fogarty. She is an advocate of plant medicine, entrepreneurship, and holistic wellness. As the visionary owner of the Pothead Parent® brand, Missy has spearheaded a movement that celebrates cannabis culture and responsible parenting, challenging stereotypes and fostering informed dialogue.

During this episode, we discuss several pain points in the cannabis industry, including strategies for marketing oneself and one's business, the challenges of starting a business in the cannabis space, and the vital role of small mom-and-pop, legacy cannabis businesses in competing with larger organizations. Emphasizing the importance of knowing one's audience for successful advertising, Missy advocates for a less formal and more fun and authentic approach, ensuring resonance and connection with consumers.

Join us as we explore these pressing topics with Missy within the cannabis culture.