In this episode of The Nature of Story podcast, Michael Neelsen speaks with Jim Signorelli, the author of StoryBranding 2.0: Creating Stand-Out Brands Through the Power of Story. Jim is also CEO of Story-Lab Chicago. There are remarkably few books out there that tackle storytelling in a way that's accessible to marketers while not oversimplifying things, and StoryBranding 2.0 is my personal favorite.
JIM SIGNORELLI is a marketing thought leader and speaker who has been acclaimed as one of the world's foremost experts on the subject of StoryBranding. You can read more about him at www.www.story-lab.net
Signorelli's articles and interviews have been featured in magazines, newspapers, and on radio talk shows throughout the United, States, Canada and Europe. His career has been spent working at major advertising advertising agencies throughout the U.S. on major accounts including Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald's The American Marketing Assoication, Blue Cross/Blue Shield and many others.
Subscribe to the podcast: www.youtube.com/channel/UC1CV8x_t…ub_confirmation=1
Follow Michael on SoundCloud: @michaelneelsen
Follow Michael on Twitter: twitter.com/MichaelNeelsen
Follow Michael on Facebook: www.facebook.com/MichaelNeelsen/
For more information about Michael Neelsen: www.storyfirstmedia.com/
This podcast was produced by StoryFirst Media, a video content production company focused on storytelling. Our editor is Ryan Smith. Our host is Michael Neelsen. Original music composed by Alexander Valdes.