#060 — How to build effective slide decks Communication made simple, with José Mota

Steve Jobs' presentations were incredible. Why? His remarkable presence, his personal brand, and the simple yet strong slide decks made the difference. Everyone would cheer when he announced the first iPhone, or the innovative Macbook Air. The black and blue fade background with big white letters zooming in would mark that generation of computers for good. What made Jobs so influential on stage? What made people line up to see him? Let's figure that out.

References


Don Norman's 3 levels of design: https://www.interaction-design.org/literature/article/norman-s-three-levels-of-design
Episode on VAK: https://podcasters.spotify.com/pod/show/josemotanet/episodes/053--4-tools-to-leverage-visual-communication-at-work-e2glku5
Episode on TGIF-3S: https://podcasters.spotify.com/pod/show/josemotanet/episodes/047--Preparation-is-the-cornerstone-of-good-communication-e2ec772
Episode on MoSMoS: https://podcasters.spotify.com/pod/show/josemotanet/episodes/048--Prepare-your-message-with-MoSMoS-e2eqsfp