22 min
#062: Price on website? We answer the question. The Empire Builders Podcast
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- Entrepreneurship
Armadura Metal Roof reveals the behind-the-scenes of putting their prices on the website and the positive change in customer behavior.
Dave Young:
Welcome to The Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I'm Steven's sidekick and business partner, Dave Young. Before we get into today's episode word from our sponsor, which is, well it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those.
[Armadura Metal Roof Ad]
Stephen Semple:
Hey, everyone. Welcome to The Empire Builders podcast. This is Steven Semple here, and we're going to be doing something a little bit different. We've given Dave young the day off and instead I have a very special guest with me, Matthew Burns, who is a customer of ours. And I asked Matt to join us on today's podcast for a really specific reason. I've had a lot of people asking the question or having the thought of, should they be putting their price on the website?
Stephen Semple:
And what I thought, I could go on my rant about my belief that one should, and instead I thought, you know what? This is a great opportunity to bring on Matt and have him speak about his experience at Armadura Metal Roofing about putting pricing on their website. Because when we first started working with Matthew and Armadura... And you've heard the Armadura ads and they're fricking awesome. But when we first started working with Matthew over at Armadura they didn't have price on their website. And that led for quite an interesting conversation, especially when you look at the background of the roofing industry, because, correct me if I'm wrong, the roofing industry really doesn't like the idea of putting price on website, do they?
Matthew Burns:
Oh no. No. That's a scary, scary thing to do, yeah.
Stephen Semple:
So before we get into it, tell us a little bit about your awesome product over at Armadura.
Matthew Burns:
Armadura Metal Roof was born from a desire to make things easier for the installation guy, the guy who's up on the roof working the 9:00 to 5:00 in the hot sun and the cold winters grinding. Metal roofing is not an easy product to put together, especially if you didn't start in metal, if you started in asphalt and you had to learn the industry, and so a lot of mistakes get made.
Matthew Burns:
And the systems out there were built by an engineer in a room that has no idea what it's like to be on the roof. They just know that, hey, if we do these things, it's going to work, but you have to do five times the amount of work.
Matthew Burns:
So when Armadura was invented and we went through the engineering of it, we decided, well, let's put more things together. Let's engineer this thing so that when the installers touch it they go, "Wait a second, I don't have to go as slow. Wait a second, I don't have to remember to add clips." So that's how it was born. And then launched out in 2013. We got some really quick accolades for developing something that was really easy to use. Now it had to beautiful. It has to be amazing for the client as well, for the homeowner.
Stephen Semple:
It is an awesome product with texture and depth of color. It's beautiful.
Matthew Burns:
In R and D we probably spent a year and a half, almost two years just in developing it out, just in making it perfect.
Stephen Semple:
And just so people understand, you guys had a background in shaping and forming metal because for decades you've been serving the automotive industry.
Matthew Burns:
Yeah.
Stephen Semple:
So it's not like, gee, we're trying to figure a whole pile of things out. It's like, no, you already had a lot of expertise.
Matthew Burns:
Yeah, 48 years in the automotive industry or stamping for automotive. I mean,
Armadura Metal Roof reveals the behind-the-scenes of putting their prices on the website and the positive change in customer behavior.
Dave Young:
Welcome to The Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I'm Steven's sidekick and business partner, Dave Young. Before we get into today's episode word from our sponsor, which is, well it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those.
[Armadura Metal Roof Ad]
Stephen Semple:
Hey, everyone. Welcome to The Empire Builders podcast. This is Steven Semple here, and we're going to be doing something a little bit different. We've given Dave young the day off and instead I have a very special guest with me, Matthew Burns, who is a customer of ours. And I asked Matt to join us on today's podcast for a really specific reason. I've had a lot of people asking the question or having the thought of, should they be putting their price on the website?
Stephen Semple:
And what I thought, I could go on my rant about my belief that one should, and instead I thought, you know what? This is a great opportunity to bring on Matt and have him speak about his experience at Armadura Metal Roofing about putting pricing on their website. Because when we first started working with Matthew and Armadura... And you've heard the Armadura ads and they're fricking awesome. But when we first started working with Matthew over at Armadura they didn't have price on their website. And that led for quite an interesting conversation, especially when you look at the background of the roofing industry, because, correct me if I'm wrong, the roofing industry really doesn't like the idea of putting price on website, do they?
Matthew Burns:
Oh no. No. That's a scary, scary thing to do, yeah.
Stephen Semple:
So before we get into it, tell us a little bit about your awesome product over at Armadura.
Matthew Burns:
Armadura Metal Roof was born from a desire to make things easier for the installation guy, the guy who's up on the roof working the 9:00 to 5:00 in the hot sun and the cold winters grinding. Metal roofing is not an easy product to put together, especially if you didn't start in metal, if you started in asphalt and you had to learn the industry, and so a lot of mistakes get made.
Matthew Burns:
And the systems out there were built by an engineer in a room that has no idea what it's like to be on the roof. They just know that, hey, if we do these things, it's going to work, but you have to do five times the amount of work.
Matthew Burns:
So when Armadura was invented and we went through the engineering of it, we decided, well, let's put more things together. Let's engineer this thing so that when the installers touch it they go, "Wait a second, I don't have to go as slow. Wait a second, I don't have to remember to add clips." So that's how it was born. And then launched out in 2013. We got some really quick accolades for developing something that was really easy to use. Now it had to beautiful. It has to be amazing for the client as well, for the homeowner.
Stephen Semple:
It is an awesome product with texture and depth of color. It's beautiful.
Matthew Burns:
In R and D we probably spent a year and a half, almost two years just in developing it out, just in making it perfect.
Stephen Semple:
And just so people understand, you guys had a background in shaping and forming metal because for decades you've been serving the automotive industry.
Matthew Burns:
Yeah.
Stephen Semple:
So it's not like, gee, we're trying to figure a whole pile of things out. It's like, no, you already had a lot of expertise.
Matthew Burns:
Yeah, 48 years in the automotive industry or stamping for automotive. I mean,
22 min