063: Hardware Startup Tips from a 22 Year Apple Exec Product Startup

Michael spent 22 years with Apple from 1988 to 2010. He is the author of Live from Cupertino, a book about how Apple created their winning messaging. Michael also was the Managing Director of LittleBits, a great hardware startup success story. He is now the Executive Vice President of Strategic Initiatives at Indian River State College. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices of Apple - Lessons you can apply to your product business, from one of the biggest product companies of all time.
Today you will hear us talk about:

How Apple used strong product focus, even to sell to literally everyone.

How to create messaging around your product like Apple did

What the future for the startup hardware industry looks like over the next 20 years.


Episode Links
The Product Startup Podcast Links:

Website: https://www.ProductStartup.com/


Instagram: https://www.instagram.com/ProductStartup/


LinkedIn: https://www.linkedin.com/company/ProductStartup/


Facebook Page: https://www.facebook.com/ProductStartup/


Facebook Group: https://www.facebook.com/groups/ProductStartup/


Pinterest: https://www.pinterest.com/ProductStartup/


Twitter: https://twitter.com/ProductStartup


YouTube: https://www.youtube.com/MakoInvent


 
Michael Hageloh Links:

Book: https://www.amazon.com/Live-Cupertino-Performance-Worlds-Machine/dp/1642931705


LinkedIn: https://www.linkedin.com/in/michaelhageloh/


Website: https://hageloh.com/


 
Mako Design Links:

Website: https://www.makodesign.com/


YouTube: https://www.youtube.com/MakoInvent


Instagram: https://www.instagram.com/MakoInvent/


LinkedIn: https://www.linkedin.com/company/MakoDesign/


Facebook: https://www.facebook.com/MakoInvent/


Pinterest: https://www.pinterest.com/MakoInvent/


Twitter: https://twitter.com/MakoInvent/


 
Kevin Mako’s Links:

Instagram: https://www.instagram.com/Entrepreneurs/


LinkedIn: https://www.linkedin.com/in/KevMako/


Quora: https://www.quora.com/profile/Kevin-Mako


Facebook: https://www.facebook.com/KevMakoPage/


Twitter: https://twitter.com/KevMako/


 
Thanks for tuning in! See you next time.