068 | Programs I No Longer Offer & Why The FITSPRO Podcast

I HAVE PHASED OUT + ADDED ALMOST TEN PROGRAMS IN TWO YEARS.







I hope that if you’re an entrepreneur or you want to be, you learn A LOT from this episode. Today I am aggressively pulling back the curtain on the past years of my business and the transition to what it is in present time.







This episode came from this idea that people see my biz now, where it is, and may not know where it came from.







And that sometimes we need a reminder to not compare our first year of biz (or anything for that matter) with someone who is further ahead.







Even more, to not copy what someone else is doing because they will likely change or even get rid of whatever you just copied. I have done this in the past and throughout my entrepreneurial journey.







Thought “oh, so and so does this, and they’re successful, so I should do that.” Now, I am not talking about copying verbatim, rather concepts and formatting. But still, I’d roll something out, thinking I’d be done, and then that person who I got the idea from, rolls out something new and better. It’s just not a good plan fam. You’re always behind, and you’re not focused on you and yours - what your audience really needs from you.







So, I’d like to share some of the programs and segments of programs that I’ve had through the last five years and why I no longer offer them.







Even if you’re not an entrepreneur there is likely a takeaway here for you on some level.







I had the first four programs all the way into 2018. So the transition to the Annie Miller Concepts you see now didn’t happen that long ago.







And the transition I am talking about came out of really honing in who I was meant to serve and what that person truly needed from me. That would be my Ideal Client Avatar and I literally used my FREE PDF Ideal Client Avatar Creator to clearly define my dream audience. Then promptly got rid of all programs that didn’t serve that person.







Which brings me to my first four programs that I no longer offer at Annie Miller Concepts:







20 day challenge







6 week transformation







Pull up guide







Macro + nutrition breakdown







Starting with the 20 day challenge - 







This was my first ever offer and I straight up made it while I was still in college and I saw Emily Schromm doing her 21 day challenges. It was appealing. $21, 21 days and you basically give people the basics. It’s a kick start. Mine was nowhere near hers. But it was valuable AF. I made videos for 20 days and posted a new one everyday in the Facebook group. They received recipes, workouts and handouts. It really was a shit load of value and mine was $20 for 20 days.







It worked too - people lost weight and inches. I got testimonials, and people always joined.







But there was so much wrong with this.







* I was attracting people who were not actually my ideal clients. The offer didn’t make any sense for where I wanted to go and who I wanted to work with. I loved writing weight lifting programs. People who are looking for a 20 day kickstart ARE NOT looking for a legit weight lifting program…Not a great start to my offer pyramid or offer suite.* It was $20 and I had like 300 followers on Instagram and 47 people on my mailing list…I also paid for Facebook ads that did absolutely nothing for me because I had no idea what I was doing. I am on team organic growth and sales until you’re established. Then enter into paid advertising when you can hire an expert to do it for you. That’s my personal take,