1 hr 1 min

07: 3 Approaches to Set Pricing as an Influencer & Creator The Era of Creation

    • Society & Culture

How do you put a price on your partnership with brands? It's a HARD question because it requires a conversation around putting a price on personal worth. While I will never be in a position to assess the worth of another human, I CAN bring knowledge to the table about how to set your pricing in a way that is going to be create mutually positive outcomes with ROI for both brands and creators. I CAN help you consider and understand the wide diversity in pay offers and asks, the goals of brands and much more.

In this SOLO CHAT, I dive into:
-Why putting a price tag on someone's worth isn't a one size fits all thing
-Why you must find what works for you
-Knowing your monetary worth and knowing your goal
-The threat to influencer partnership opportunities created by inflating prices
-Why it's critical for better transparency over pricing
-The evolution of influencer marketing from Earned Media and Paid Media
-What it means to "incubate" good brands for social good
-Steps to take with brands to avoid lowballing and contributing to wide pay gaps
-The varying definitions of what it means to be "an influencer" and how money is related
-Ideal Rate vs. Acceptable Rate vs. Minimum Rate
-The 10 Factors that Go Into a Base Rate
-3 Approaches to calculate a rate (aligned with brand's goals + perceived value): Advertising Value, Freelance Value and Brand Value Potential Profit

This audio podcast coincides with the following written resource. For more information:https://www.socialcreatesimpact.com/post/3-approaches-to-setting-your-price-as-a-creator

How do you put a price on your partnership with brands? It's a HARD question because it requires a conversation around putting a price on personal worth. While I will never be in a position to assess the worth of another human, I CAN bring knowledge to the table about how to set your pricing in a way that is going to be create mutually positive outcomes with ROI for both brands and creators. I CAN help you consider and understand the wide diversity in pay offers and asks, the goals of brands and much more.

In this SOLO CHAT, I dive into:
-Why putting a price tag on someone's worth isn't a one size fits all thing
-Why you must find what works for you
-Knowing your monetary worth and knowing your goal
-The threat to influencer partnership opportunities created by inflating prices
-Why it's critical for better transparency over pricing
-The evolution of influencer marketing from Earned Media and Paid Media
-What it means to "incubate" good brands for social good
-Steps to take with brands to avoid lowballing and contributing to wide pay gaps
-The varying definitions of what it means to be "an influencer" and how money is related
-Ideal Rate vs. Acceptable Rate vs. Minimum Rate
-The 10 Factors that Go Into a Base Rate
-3 Approaches to calculate a rate (aligned with brand's goals + perceived value): Advertising Value, Freelance Value and Brand Value Potential Profit

This audio podcast coincides with the following written resource. For more information:https://www.socialcreatesimpact.com/post/3-approaches-to-setting-your-price-as-a-creator

1 hr 1 min

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