38 min
07: Being Intentional With Jessica Helgeson Desert Dwellers Podcast
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- Entrepreneurship
Jessica founded See Salt in 2013 alongside her mother, who is also her business partner. It is a finishing salt company that offers extremely versatile, mineral rich, non-processed salts for daily use.
What originally started as a food blog specializing in fairly simple recipes has turned into marketing a product while creating brand and household names in Arizona.
The success of this company is equated to the intentionality behind it. Jessica educated herself on finishing salts and did the research and groundwork that goes into creating a product. She launched her own line of finishing salts that features the original French fleur de sel she grew up using in the kitchen with her mother.
Embracing the concept of intentionality, Jessica wanted to inspire others to do the same. By being intentional with the creation and design of her salts, she encourages others to place their own intentionality behind the things they do, not only in the kitchen, but as a fundamental aspect of any career.
Jessica founded See Salt in 2013 alongside her mother, who is also her business partner. It is a finishing salt company that offers extremely versatile, mineral rich, non-processed salts for daily use.
What originally started as a food blog specializing in fairly simple recipes has turned into marketing a product while creating brand and household names in Arizona.
The success of this company is equated to the intentionality behind it. Jessica educated herself on finishing salts and did the research and groundwork that goes into creating a product. She launched her own line of finishing salts that features the original French fleur de sel she grew up using in the kitchen with her mother.
Embracing the concept of intentionality, Jessica wanted to inspire others to do the same. By being intentional with the creation and design of her salts, she encourages others to place their own intentionality behind the things they do, not only in the kitchen, but as a fundamental aspect of any career.
38 min