27 min
E07: Boost Your Brand with a Podcast Channel Tactus Media Podcast
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- Entrepreneurship
Podcasts are the modern blog, people who have personality, speaking ability, charisma. More intimate than reading. Popular and easy to access.
Who, What, When, Where, Why
Tip: Important to segment: people want to do advice, personal, and interests. Stick to one topic/issue per channel
When: What days of the week are you going to post. In the early stages try not to get hung up as there is a learning curve to finding your production schedule.
Where: iTunes, Spotify, Sticher
Video form on YouTube (make little segments about popular issues)
Why: Personal why: Mission statement for why you want to do it
- Helps build professional brand and credibility
- Audience Why should listen
Equipment: Field recorder (on the fly) | Zoom H4N | Lav mic (not as full sound as a traditional podcast mic)
List of stuff for beginners
Computer: Audacity is free, I use Premiere
Outlining/Content Planning: Content (Dreamstorm), Guests (start talking, asking if interested)
Tips I've learned along the way: Do what you can with what you have, Be easy on yourself, especially in the beginning, Ask people who know you for ideas (trust me people will have thoughts)
Segment useful information
Promotion: Instagram, YouTube sections, Facebook group (like-minded people), Answer questions on Quora, Take audio and make into blog post/post audio clip within blog, Add to business card, Place on website, Facebook Page
Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN
Disclaimer
This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.
TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
Podcasts are the modern blog, people who have personality, speaking ability, charisma. More intimate than reading. Popular and easy to access.
Who, What, When, Where, Why
Tip: Important to segment: people want to do advice, personal, and interests. Stick to one topic/issue per channel
When: What days of the week are you going to post. In the early stages try not to get hung up as there is a learning curve to finding your production schedule.
Where: iTunes, Spotify, Sticher
Video form on YouTube (make little segments about popular issues)
Why: Personal why: Mission statement for why you want to do it
- Helps build professional brand and credibility
- Audience Why should listen
Equipment: Field recorder (on the fly) | Zoom H4N | Lav mic (not as full sound as a traditional podcast mic)
List of stuff for beginners
Computer: Audacity is free, I use Premiere
Outlining/Content Planning: Content (Dreamstorm), Guests (start talking, asking if interested)
Tips I've learned along the way: Do what you can with what you have, Be easy on yourself, especially in the beginning, Ask people who know you for ideas (trust me people will have thoughts)
Segment useful information
Promotion: Instagram, YouTube sections, Facebook group (like-minded people), Answer questions on Quora, Take audio and make into blog post/post audio clip within blog, Add to business card, Place on website, Facebook Page
Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN
Disclaimer
This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.
TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
27 min