07 Creative Excellence with Talia Cotton, founder of Cotton

Talia Cotton, founder of Cotton, joins us to explore creative excellence through the lens of design technology. From her time at Pentagram to founding a truly innovative studio in 2023, Talia has been leading the way, in lots of ways, for many years. Now, her studio is redefining what it means for technology, expression and joy to create something you’ve never seen before. Talia shares her five-part definition of creative excellence, her take on the real potential of technology in design, and why the joy that goes into a project matters as much as the output. This is a conversation for designers, leaders, and anyone curious about where creativity is going next. "There's something about 'I haven't seen this before, and that's why this stands out to me.’ That's what I consider to be excellent." ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft