082: Coaching Blaze Lazarony on Podcast Visibility Tactics

Struggling to reach your niche audience as a coach or therapist working with neurodivergent clients? In this episode of Launch Your Private Podcast, we coach Barbara (Blaze) Lazarony, a licensed marriage and family therapist and coach with over 20 years of experience. Blaze recently launched a public podcast, Love on the Autism Spectrum, and is now exploring how to build visibility, grow her email list, and prepare for a private podcast launch that truly serves her audience.

Timestamps:

[0:00] Introduction to Barbara (Blaze) Lazarony and her niche as a neurodivergent therapist and coach.

[3:01] Launch strategy and content approach for her public podcast, "Love on the Autism Spectrum."

[5:30] Core challenge: struggling to reach her ideal audience despite podcasting consistently.

[7:11] Public vs. private podcasting: pros, cons, and strategies for coaches with small lists.

[10:26] Leveraging niche podcasting and voice content to grow visibility and trust.

[13:00] Using Riverside, ChatGPT, and short-form video for repurposing and discovery.

[20:01] Website, SEO, and email signature tactics to passively grow podcast reach.

[22:01] Exploring low-cost visibility ads and Reddit for targeted traffic.

[26:05] Guest podcasting as a strategy—and why it pairs powerfully with private podcast lead magnets.

[31:05] Final tips: encouraging listener questions, building engagement before launching private podcast.

Links mentioned:

https://www.LoveontheAutismSpectrum.com

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