082 | Early Lessons In Biz [some useful then, some useful now‪]‬ The FITSPRO Podcast

Today’s episode is one that you need to take with a grain of salt. These lessons are very personal to me, but may apply to you, so don’t think that just because I found one of these distracting and un-useful, that it must be distracting and un-useful for you.







Always stay true to you, your biz, and your gut, as much as you can.







My five early lessons in biz (some useful, some distracting at the time but useful down the road) were:







* How to decide where to hire* The power of funnels* What SEO is* Create repeatable, multi-use content* The need for email list building







Let’s start off with:







How to decide where to hire







I learned this during a course I took a year and a half into business but did not yet need. The course was Elegant Excellence by Hilary Rushford. I got it when I bought B School by Marie Forleo. But I was not ready for the Elegant Excellence course.







This was for someone who had been sprinting in their biz, likely scaled and needed to become far more efficient. They needed space to breath, and stop working in their business, rather on it. That state is a very common one to find yourself in when building your biz. But I was just in the beginning stages. I didn’t even know what a launch was. Let alone have the desire to work less in my biz. If we’re being honest, I may have had a business license, but I didn’t yet have a real business.







In Elegant Excellence, Hilary and her team covered how to choose what position to delegate or hire first. That can be HUGE. It’s been huge for me in hiring my assistant. She now manages all of BBA for me, among a million other things, so that I can put my time elsewhere. Hiring tends to do that. It keeps you, as the CEO in your zone of genius. If you don’t know what that is, read The Big Leap. It’s the book I read when we took off for world travels in May 2018. Seemed fitting.







Back to hiring though. I know entrepreneurs who hire FAST, very early in their biz. They are delegation queens. And that’s awesome. It was never and still is not my desire to manage people. I love my assistant because she is assertive, and I don’t have to babysit her. That’s what I need. And these are important things to know about yourself as an entrepreneur. My friend Joelle manages 5-6 coaches underneath her. That’s her system. And it’s how she scaled. She’s amazing, and to be honest she has done it more successfully than I’ve seen.







I scaled via automation and low overhead costs. To each his own.







But this is about HOW TO DECIDE WHO, AND WHAT AREA TO HIRE FOR.







This was informative that was not helpful then, but helpful three and half years down the road.







You basically make a quadrant, four boxes within a big square.







* In the top left is your Joy + Genius (what you love doing, plus you’re good at it.* Top right is what you like doing but it’s not your zone of genius, someone can do this better than you. For me - this is 100% web design. I LOVE designing my website. Always have. It’s a creative outlet for me. People literally have full time jobs as web designers. Yet here I am, building mine from scratch, from day one, to now, five years in. It’s just something I like doing. So I do it. * Bottom left is Genius but you don’t love it. You can do this, and do it well, but you would rather not.* Bottom right is neither your genius or your source of joy. Meaning you’re not good at it, and you hate doing it. Think taxes. Maybe not. I actually enjoy dealing with numbers. But for me, this is formatting and scheduling blog posts, or navigating Pinterest in order to drive traffic to my blog and freebie downloads.