083 - What's the value of blogging & why invest in outsourcing content creation‪?‬ Authentic Influence

What's the value of blogging and why would a business want to invest in having content created for their blog? 

This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to you even if you run your own business.    

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