If there’s a company that knows the playbook for Growth, it very well might be Hubspot. In just 13 years, they’ve scaled to one of the biggest names in marketing & sales and joined the ranks of successful tech IPOs. Kieran Flanagan, VP of Marketing and Growth, is charged with three of the most important parts of Hubspot’s flywheel: acquisition for the Sales product, the Freemium funnel, and the global web strategy. In his career, he’s worked for some of the biggest names in SaaS including Salesforce and Marketo. Plus, he’s helped many startups implement the strategies that power larger businesses.
In this episode, we’ll talk through how startups differ from scaleups, the inbound growth engine that has powered Hubspot’s success, why the funnel is dead, and the reasons more companies should invest in Customer Success.