091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues.

There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots.

In June I then published a 10-minute little episode called “The Email“. In this episode, it describes a different sort of SEO problem. A new breed of SEO which relates more to UX, usability, and distracting navigation content.

Now – one year later – it’s more clear than ever. UX, usability, accessibility – are CORE essentials of modern SEO. I’ve seen sites get crushed in the last year with these issues.

That’s why I invited today’s guest – Kim Krause Berg – onto the show. She is an expert in usability, UX and accessibility. In fact, she provides these services TO SEOs.

Here are a few of many things covered in this great discussion!

• What SEO in 1996 Looked Like!
• Are browser and device emulators good?
• What to ask site testers
• Verbs vs Nouns
• Why accessibility helps SEO
• Colorblind? What color to avoid most

Listen Now!

Sponsor

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

• The Email
• Proven Conversion Boosting Tips w/Liston Witherill
• The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale

Tools Mentioned

• BuzzSumo
• Tenon
• WAVE 
• Funkify
• aXe
• Chrome DevTools– has audits, axe, other, mobile emulator
• FAE 
• Color Contrast Tester
• Readable.io 
• MobiReady 
• MobileTest.me

Articles, Resources, and Links Mentioned

• Search News Central 
• Section 508 Accessibility Program
• The U.S. Digital Service 
• Derek Featherstone 
• Joe Dolson
• Glenda Sims
• Karl Groves 
• Mobile Accessibility
• Mobile Color Contrast
• Introduction to Understanding WCAG 2.0
• Endless Coffee Cup Podcast: “Usable Website” with Kim Krause Berg
• Matt Bailey 
• Vox – “It’s not you. Phones are designed to be addicting.”
• Danny Sullivan
• Pat Flynn Smart Passive Income
• Matt Cutts
• Dan’s Healthcare.gov tweet
• Show Twitter questions
• Experts on the Wire- 071: The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale 
• H.R. 620
• Sharing “Happy” Information study

Articles by Kim

• What is the Value of a Website Usability Audit?
• H.R. 620 Will Not Prevent Drive-By Accessibility Lawsuits Because It Does Not Address Website Accessibility 
• Keyword Relevance and The Stories They Could Tell Us 
• Website Visitors are Not Prey 
• Finding Website Performance Pain Points https://searchnewscentral.com/blog/2018/03/07/finding-website-performance-pain-points/

Find Kim Online

• Creative Vision Web Consulting 
• LinkedIn
• Twitter
• Facebook
• The User Is Out There 
• Cre8asiteforums

The post 091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg appeared first on Evolving SEO.