57 min
092 - IMPACT16 Content Across Platforms All IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
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- Business
Notable Sections:
Why cross-channel Content Marketing is important for the future of content marketing [3:02]
How to "make it rain" content [4:04]
How to better reach your audience [5:30]
Why you need to dedicate "inventory" to storytelling [13:40]
Why the "place to be" is video [16:35]
Why marketing is difficult [26:45]
Beginning of Q&A [35:00]
Notable Quotes:
"Don't Stop Learning, Always Be Testing"
"You have to market through people, not platforms."
Notable Sections:
Why cross-channel Content Marketing is important for the future of content marketing [3:02]
How to "make it rain" content [4:04]
How to better reach your audience [5:30]
Why you need to dedicate "inventory" to storytelling [13:40]
Why the "place to be" is video [16:35]
Why marketing is difficult [26:45]
Beginning of Q&A [35:00]
Notable Quotes:
"Don't Stop Learning, Always Be Testing"
"You have to market through people, not platforms."
57 min