59 min
1.12 WTF Brewdog? - The real controversy you probably missed with Dave Infante. Business of Beverages
-
- Marketing
In this episode, you’ll learn how Brewdog's faux punk veneer and constant shock tactics distract from craft beer's very own Great Rock 'n' Roll Swindle.You've heard of Brewdog, right? Those young, belligerent upstart brewers from Scotland, sticking it to the same old corporate giants only interested in Filthy Lucre? Always controversial, there is no doubt that Brewdog are masters of marketing and publicity, riding the lightning that they make to international success across categories, contin...
In this episode, you’ll learn how Brewdog's faux punk veneer and constant shock tactics distract from craft beer's very own Great Rock 'n' Roll Swindle.You've heard of Brewdog, right? Those young, belligerent upstart brewers from Scotland, sticking it to the same old corporate giants only interested in Filthy Lucre? Always controversial, there is no doubt that Brewdog are masters of marketing and publicity, riding the lightning that they make to international success across categories, contin...
59 min