In this episode, you’ll learn how Brewdog's faux punk veneer and constant shock tactics distract from craft beer's very own Great Rock 'n' Roll Swindle.
You've heard of Brewdog, right? Those young, belligerent upstart brewers from Scotland, sticking it to the same old corporate giants only interested in Filthy Lucre? Always controversial, there is no doubt that Brewdog are masters of marketing and publicity, riding the lightning that they make to international success across categories, continents and companies. Their beers aren't too bad either. However do they treat the faithful army of "punks" they have created as mere pawns in a global game of high finance? Will (a sceptic) and Foxy (an "Equity punk") listen and learn from Dave Infante, a US based journalist whose recent reports on Brewdog go beyond their self-serving controversies and reveals the rising taste of hypocrisy no amount of IPA can wash away. Never mind the bollox, here's Dave.
We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time we hear from dragon slayer Tom Hurst, following his raid on the the incredibly popular Dragon's Den TV show in the UK with his Rockstar Spirits company. Will he pick his trademark Pineapple Grenade or set his sights further along the top shelf?
Not only that, Foxy and Will talk about podcast fame (sort of), the rain splashed joys of an Irish summer and indoor pints!
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Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.
Recorded at Hellfire Studios.
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