37 min
#1 Data-driven Creativity Marketing Heretics Podcast
-
- Management
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketing thinking is evolving.
Want to get in touch? We’d love to hear what you think - let us know your thoughts/suggestions/questions over on Twitter:
Aaron: twitter.com/aaron78
Søren: twitter.com/sorenravn86
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketing thinking is evolving.
Want to get in touch? We’d love to hear what you think - let us know your thoughts/suggestions/questions over on Twitter:
Aaron: twitter.com/aaron78
Søren: twitter.com/sorenravn86
37 min