32 episodes

Podcast by 1-Minute Marketing

1-Minute Marketing from Zoho Campaigns 1-Minute Marketing

    • Business

Podcast by 1-Minute Marketing

    #32 Optimizing design in future emails ft. Annett Forcier

    #32 Optimizing design in future emails ft. Annett Forcier

    1-Minute Marketing from Zoho Campaigns covers interesting and insightful marketing concepts in about a minute's time, making knowledge-sharing accessible and easy.  

    Annett Forcier, Founder of EmailBoutique Digital Inc., explains the past email performances can be used to tailor and optimize the future email campaigns of a brand.

    Annett is also an email and web development expert, and helps brands deliver well-performing campaigns. From creating email design catalogue to networking and providing email consulting—she dons all the roles, exceptionally.

    To watch all our 1-minute videos, please visit - https://zoho.to/one-min-mktg

    • 29 sec
    #31 Email software as good as data ft. Elliot Ross

    #31 Email software as good as data ft. Elliot Ross

    1-Minute Marketing from Zoho Campaigns covers interesting and insightful marketing concepts in about a minute's time, making knowledge-sharing accessible and easy.  

    Elliot Ross, the CEO of Taxi For Email, and MD at ActionRocket, emphasizes on how the email marketing software is as good as the data you input into it for processing.

    As the CEO and Co-Founder of Taxi for Email, a brand that's passionate about improving the email production process, and the Managing Director at ActionRocket, a creative studio for email, Elliot has been in this space for more than 10 years. As an email marketing professional himself, he resorts to making the email process a lot better, quicker, and easier.

    To watch all our 1-minute videos, please visit - https://zoho.to/one-min-mktg

    • 32 sec
    #30 Creativity influencing emails ft. Kait Creamer

    #30 Creativity influencing emails ft. Kait Creamer

    1-Minute Marketing from Zoho Campaigns covers interesting and insightful marketing concepts in about a minute's time, making knowledge-sharing accessible and easy.  

    Kait Creamer, Framer's CRM Marketing Manager, tells how being a musician and artist helps her incorporate creativity into email marketing, and suggest some tips for fellow email marketers too.

    Kait advocates the usage of empathy and emotional intelligence in email marketing. She's the recipient of the "Email Experience Council’s 2019 Stefan Pollard Email Marketer of the Year" award. A musician and artist herself, Kate has a great sense of combining creativity with logical data, constantly finding new avenues in email marketing to invest in.

    To watch all our 1-minute videos, please visit - https://zoho.to/one-min-mktg

    • 47 sec
    #29 Email design trends of 2019 ft. Paul Airy

    #29 Email design trends of 2019 ft. Paul Airy

    1-Minute Marketing from Zoho Campaigns covers interesting and insightful marketing concepts in about a minute's time, making knowledge-sharing accessible and easy.  

    Paul Airy, the typography-loving email designer, mentions the email marketing design trends that became popular in 2019.

    Paul is the author of 'A Type of Email,' a book that talks about typography guidelines for HTML emails. Paul also strongly advocates the concept of accessibility in emails, and he's created the Accessibility Switcher™ that was incorporated first in his newsletter, Type E, later adapted by Litmus as well.

    To watch all our 1-minute videos, please visit - https://zoho.to/one-min-mktg

    • 45 sec
    #28 Email myth proven wrong ft. Kait Creamer

    #28 Email myth proven wrong ft. Kait Creamer

    1-Minute Marketing from Zoho Campaigns covers interesting and insightful marketing concepts in about a minute's time, making knowledge-sharing accessible and easy.  

    Kait Creamer, Framer's CRM Marketing Manager, mentions one email marketing myth that technology has proven wrong.

    Kait advocates the usage of empathy and emotional intelligence in email marketing. She's the recipient of the "Email Experience Council’s 2019 Stefan Pollard Email Marketer of the Year" award. A musician and artist herself, Kate has a great sense of combining creativity with logical data, constantly finding new avenues in email marketing to invest in.

    To watch all our 1-minute videos, please visit - https://zoho.to/one-min-mktg

    • 47 sec
    #27 Email marketing post GDPR ft. Chris Marcantonio

    #27 Email marketing post GDPR ft. Chris Marcantonio

    1-Minute Marketing from Zoho Campaigns covers interesting and insightful marketing concepts in about a minute's time, making knowledge-sharing accessible and easy.  

    Chris Marcantonio, Head of Email Marketing at Verse, discusses how email marketing has evolved post the email marketing laws and regulations like the General Data Protection Regulation (GDPR).

    A digital marketer with more than 10 years of expertise, Chris has worked across multiple industries, and has a web development background, with a knack for aesthetic designs. He focuses on streamlining email processes, and believes in accessibility being the key for email campaigns.

    To watch all our 1-minute videos, please visit - https://zoho.to/one-min-mktg

    • 29 sec

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