In this podcast series, ADC Partners co-founder Dave Almy interviews sports business professionals who are shaping the future of the industry.
ADC Partners is a San Francisco Bay Area based agency specializing in sports business, sports marketing and partnerships.
More information is at www.adcpartners.com
Margie Pedder, Sr Director of Global Partnerships, Visa
How do athletes feel when their time as a competitor seems over? When the last fan leaves the stadium and the lights go out for the what might be the final time?
For British Olympian Margie Pedder, the period that followed competing in the 2000 Olympic Games in Sydney Australia was a bit uncertain. After training so hard for that singular goal, she found that what came next presented it’s own, somewhat unexpected challenges.
Fortunately, the resiliency she’d honed in years of intense competition paid off in other ways. She moved the US, swam competitively for USC, got her degree, and ultimately landed in the role she occupies today: leading Visa’s partnership efforts with the NFL.
In this episode, Margie and I talk about her path the to the Olympics, the challenges associated with making the transition from the sports world to the Business world, and what makes Visa so effective with their sports marketing efforts.
Jason Oberlander, Chief Commercial Officer, ASM Global
"The Whole is greater than the sum of its parts. "
That little pearl of Aristotelian (a-ris-ta-teal-ian) wisdom is probably one of the most frequently used (or overused) phrases in the business world. But the meaning can be a little opaque at times.
Well, unless you’re Jason Oberlander, the Chief Commercial Officer for ASM Global. He knows exactly what it means.
You see, Jason is charged with generating commercial activity for ASM’s network of over 350 stadiums, arenas, convention centers and other facilities located around the world. Driving revenue is increasingly tied to constructing a single platform for his partners from all those different parts.
In our conversation, Jason and I talk about how ASM plans to accomplish that lofty goal, lessons learned from the COVID era, what goes into developing a great partnership, and much more. You’ll even get a little French lesson.
Dave Raymond, the Original Phillie Phanatic & Author of The Power of Fun!
For 16 years, Dave Raymond was the Phillie Phanatic, one of the most famous mascots in all of sports.
In his time inside the costume, he more or less invented the concept of the modern mascot and made characters an indispensable part of a sports team’s operation.
In our conversation, we review the Phanatic’s origins, how Raymond developed the mascot’s personality, and discuss some memorable run ins with players and managers.
It’s a hilarious conversation at times, but it’s also an incredibly poignant one, as Dave also recalls how the Phanatic helped rescue him from some of the lowest points of his life. The lessons he learned in those moments continue to shape his approach to spreading the value of happiness today.
Jennifer Todd, Co-Founder, The Basketball Tournament
The theme of this episode is all about taking chances, something Jennifer Todd, the co-founder of The Basketball Tournament, knows all about. Consider some of her rolls of the dice:
As a freshman in college, she joined in a lawsuit that would become a landmark case involving Title 9.
After she landed a dream job in sports, she left it to travel the world for a year-and-a half.
Looking to re-start her career, she took another gamble and helped launch The Basketball Tournament, the first of its kind million dollar, winner take all tournament.
In our conversation, we’ll touch on each of these chapters of Jenn’s wild ride, and dive into some of the things she sees as absolutely essential to her success, including finding her voice, trusting her instincts, and belief in the projects she works on.
2022 World Cup Special Episode with Kenneth Cortsen
Suffice it to way that, at least from a marketing perspective, the 2022 World Cup in Qatar is off to an interesting start.
In this special World Cup edition Danish sports business professional and soccer expert Kenneth Corsten breaks down the MANY stories that have already emerged, including the Budweiser fiasco, Danish equipment maker Hummels strategy for the tournament, and the potential long term damage to the FIFA brand and their many partnerships.
Kenneth also reveals which Danish specialties he avoids at all costs and how many mermaids he’s seen, so there’s a little something for everyone.
Mark Foxton, Head of Global Partnerships and Collaboration, Levi Strauss
Is there a more iconic brand than Levi’s? Think about it: you only have to hear the numbers “501” and you know exactly what they mean.
That’s both the opportunity and the challenge for Mark Foxton, Levi’s point person for Global Partnerships and Collaboration. Mark is charged with figuring out how sports can help Levi’s maintain its status as a uniquely American (and now global) brand. And that involves being on the constant search for athletes, teams and leagues that can elevate Levi’s into, as he puts it, the “Center of Cultural Moments”
In our discussion, we talk about Mark’s remarkably extensive sports marketing background, the importance and difficulty of measuring good partnerships, and the best piece of fashion advice he ever received while working at Levi’s.
Video clip: https://youtu.be/bwxbiXOP8nU
Best Sports Biz Pod in the Game
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