1 Ounce of Technology, 1 Pound of Process with Shawn Kniffin | 2024 NADA Show In The Dirt with ASOTU

Send us a Text Message.Paul J Daly and Kyle Mountsier sit down with Shawn Kniffin, Director of Marketing and Technology at Germain Auto Group, to discuss the integration of marketing and technology in the automotive industry. Shawn emphasizes the crucial role of data management in today's dealership operations, particularly in understanding and utilizing customer data effectively. He shares insights into how Germain Auto Group is navigating the complexities of data, AI, and technology to enha...