23 min

Clorox CMO Embraces Influencer Marketing Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

    • Marketing

Packaged goods companies are well known for their marketing discipline and not the place you’d expect to hear a CMO express the need for “tolerating a lot more chaos and ambiguity in the culture and the way we work in order to get to the good stuff.” But that’s just the starting point with Eric Reynolds, CMO of The Clorox Company, who provides an inside peek at how brands like Brita are adapting to cultural, demographic and media consumption changes.

Packaged goods companies are well known for their marketing discipline and not the place you’d expect to hear a CMO express the need for “tolerating a lot more chaos and ambiguity in the culture and the way we work in order to get to the good stuff.” But that’s just the starting point with Eric Reynolds, CMO of The Clorox Company, who provides an inside peek at how brands like Brita are adapting to cultural, demographic and media consumption changes.

23 min