1 hr 7 min

#10: Laura Belgray | Crushing Crappy Copy (One Word at a Time) Deconstructing Success with Chris Winfield

    • Careers

Laura Belgray does two "main things" with her (brilliantly named) business Talking Shrimp:
She helps TV networks (like Bravo, NBC, Comedy Central, and many more) come up with the words that make people want to watch their shows. And she helps small businesses and entrepreneurs, like you, find the words that make buyers go bananas. And she does two "main things" (actually it was a lot more than two but I'm trying to do something here) in this interview with me today:
Helped me to understand things about writing and copy that I never could have imagined before. And...made me laugh. A lot. Win-Win.
In this interview Laura walks us through her journey from fact-checking & research to writing ad copy for major magazines to crafting award-winning promos for TV networks to...
Starting her own company...and the ups & downs, bumps & bruises, wins & losses...and all of the life-lessons she learned along the way.
Some of the big things you’ll learn from Laura in this "so good it hurts" interview are:
The reason she “lies” to her calendar...and how this technique helps her stay productive. Why Laura was happy she didn’t know any of the “rules” when she started her company. The simple framework that will help you write better immediately, even if they aren’t a “writer”. Why “good copy isn’t just about moving products, it’s about moving people”...and how to tap into this. How to quiet your inner critic...and prevent your “hyper-critical self judgement” from stopping you from doing something amazing! And so much more… We'll cover all of that (and a lot more) in this exclusive interview with Laura Belgray in Episode #10!
Thank you SO much for checking out the Deconstructing Success show. Two quick things before you go..

Thing #1) Don’t forget to subscribe to this podcast on iTunes, just type in “deconstructing success” in the search bar...and click the subscribe button.  

And if you enjoyed today’s show, please take a few moments to leave a review...your support means the world to us!

Thing #2) You can get all of the shownotes, transcripts, breakdowns and special bonuses for this and every other episode at http://chriswinfield.com/podcast

That’s it! Now go out and have the best day ever and we’ll see you next week right here on the Deconstructing Success show!

Laura Belgray does two "main things" with her (brilliantly named) business Talking Shrimp:
She helps TV networks (like Bravo, NBC, Comedy Central, and many more) come up with the words that make people want to watch their shows. And she helps small businesses and entrepreneurs, like you, find the words that make buyers go bananas. And she does two "main things" (actually it was a lot more than two but I'm trying to do something here) in this interview with me today:
Helped me to understand things about writing and copy that I never could have imagined before. And...made me laugh. A lot. Win-Win.
In this interview Laura walks us through her journey from fact-checking & research to writing ad copy for major magazines to crafting award-winning promos for TV networks to...
Starting her own company...and the ups & downs, bumps & bruises, wins & losses...and all of the life-lessons she learned along the way.
Some of the big things you’ll learn from Laura in this "so good it hurts" interview are:
The reason she “lies” to her calendar...and how this technique helps her stay productive. Why Laura was happy she didn’t know any of the “rules” when she started her company. The simple framework that will help you write better immediately, even if they aren’t a “writer”. Why “good copy isn’t just about moving products, it’s about moving people”...and how to tap into this. How to quiet your inner critic...and prevent your “hyper-critical self judgement” from stopping you from doing something amazing! And so much more… We'll cover all of that (and a lot more) in this exclusive interview with Laura Belgray in Episode #10!
Thank you SO much for checking out the Deconstructing Success show. Two quick things before you go..

Thing #1) Don’t forget to subscribe to this podcast on iTunes, just type in “deconstructing success” in the search bar...and click the subscribe button.  

And if you enjoyed today’s show, please take a few moments to leave a review...your support means the world to us!

Thing #2) You can get all of the shownotes, transcripts, breakdowns and special bonuses for this and every other episode at http://chriswinfield.com/podcast

That’s it! Now go out and have the best day ever and we’ll see you next week right here on the Deconstructing Success show!

1 hr 7 min

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