10 Minute Marketing Sonja Crystal Williams

Step into a world where gratitude is the cornerstone of a life well-lived and genuine connections are just a click away.

In this episode of 10 Minute Marketing, founder of The Human Experience Experiment, Kyion Isaac, describes how she channeled her own experiences of loss into the creation of T.H.E.E. -- a platform that encourages gratitude and human connection to nurture personal growth. Sonja and Kyion discuss the heartbeat of T.H.E.E., a 7-day journey designed to unlock the business and life potential within by facilitating deep self-reflection and fostering a supportive digital community.

By deciding to use WhatsApp, Kyion has created a Gratitude Group, a network and community of individuals who can connect away from the typical norms of social media. She details how the group is flourishing organically as members invite friends. As the group has expanded, she also discusses how the demand for sharing her gifts has risen and how she's been able to build a sustainable business model. 

Throughout their discussion, Kyion shares words of wisdom about utilizing one's gifts, finding one's stride as a leader and human being, and unlocking the power of discipline for life and business.

After listening to the episode, check out Kyion's "Self-Help Check List" for 2024 and more resources by joining the T.H.E.E. Community for free!

About Kyion Isaac and The Human Experience Experiment
Kyion Isaac, PMP is an accomplished entrepreneur who is a certified project manager, business lifestyle advisor and the ultimate people connector. With over 15 years of experience, Kyion has advised numerous Fortune 500 companies on strategic planning, market expansion, and organizational development. Her expertise lies in developing cutting edge insights to identify opportunities, streamline operations, and deliver game-changing results.

Kyion started her corporate career, working for companies like Gap Inc. and the Kimberly Clark Corporation, where she led and implemented multiple multimillion dollar initiatives that delivered exponential revenue growth and expense reductions. Kyion’s visionary perspective has earned her opportunities to produce stellar results for industry-leading companies such as BMW, Wells Fargo, Hillshire Farm, American Cancer Society, Amtrak, Ford and United Airlines. During this time, Kyion discovered her passion for guiding people to discover their untapped potential.

While building her own brand, Kyion quickly learned early-stage entrepreneurship is anything but easy. She decided to take what she learned and help guide others that were on similar journeys. Her desire and dedication for garnering solutions led her to guide the paths of small businesses, independent consultants, and political officials. Kyion’s intuition and acuity helped her clients gain exponential market growth through brand redevelopment and achieve record-breaking revenue increases with cost reductions.

Based in the Atlanta Metropolitan Area, Kyion continues to serve clients domestically and abroad. With years of experience, she strives to support early-stage growth companies by leveraging her knowledge and extensive network.
 
Kyion holds a Bachelor of Science degree in Accounting from Alabama State University and is a member of Alpha Kappa Alpha Sorority, Inc. Outside of work, Kyion lives by the motto: “Water does not resist and neither should you.” From sky-diving to raising her two beautiful children, Kyion enjoys taking full advantage of the adventures life brings.

Learn more about The Human Experience Experiment and follow Kyion on Instagram.

Whether you're a one-person show or leading a team, this episode is all about taking your brand one step closer to cultivating an engaging and thriving online community.

Sonja Crystal Williams, host of 10 Minute Marketing, discusses concepts around engaging with and building online communities from the past several podcast episodes and discusses the importance of approaching your development of an online community with a vision, clear strategy, and the right time management or outsourced support. 

Listen to this episode for tips on how to plan for audience outreach within groups, engaging your members, and how to position yourself to receive the right type of support. 

It's a reality that many professionals will face when it comes to online marketing: the desire to engage more with their audience by building a group but not having the tools, skills, or knowledge on how to do it.

In today's episode of 10 Minute Marketing, Veronica Broomes shares her story of taking on the challenge to build a Facebook Group from scratch, starting with 50 members and growing to 600+ today.

Sonja and Veronica start their conversation by talking about Veronica's background as a sustainability expert and as the founder of Your Small Business Coach. Deeper into the episode, Veronica shares how another business coach sparked the idea for her to launch a Facebook Group and how she shifted from excitement to overcoming several mental roadblocks as she built the group.

Veronica recounts her apprehension while building the group and how she overcame her concerns to realize the growth in her community would rely on her persistence, consistent actions, and establishing a community that fostered engagement.

She shares some lessons learned, ranging from guidance she received from other business coaches to the need to participate in other Facebook Groups and allot time each day to nurture the group's growth and progress. 

After listening to this episode, download a copy of Veronica's ebook, "Common Pricing Mistakes and How To Avoid Them," for founders of small and medium businesses.

About Veronica Broomes and Your Small Business Coach
Veronica Broomes is a Business Growth Coach and Mentor, specializing in Pricing Strategies, Accelerating Business Growth and Sustainability. With over a decade of experience, Veronica has been described as a trailblazer with a passion for helping entrepreneurs to navigate pitfalls, set prices strategically and achieve sustained growth without burnout.

Since 2010, Veronica's wealth of experience, coupled with her dedication to the small business community makes her a trusted contributor. Through leveraging her business coaching, training and startup experiences, she sparks transformative 'light bulb' moments for business owners.

As the driving force behind the 'Gold Star Business Membership Program,' Veronica is relatable. She draws on her experience as an entrepreneur, her academic qualifications and 'hands on' approach to impart actionable tips and insights for business founders along with the vital principles of planning, productivity, pricing, and profitability to accelerate business growth.

Her commitment to creating value for entrepreneurs is evident in her mission to help them avoid costly mistakes, garner leads, amplify sales and enable long-lasting business success.

Learn more about Your Small Business Coach and follow her on Facebook, Instagram, and X (Twitter).
 

How did Kelly Leardon achieve a $28k product launch on only pure organic growth?

This week on 10 Minute Marketing, Sonja Crystal Williams and Walk Like Warriors founder Kelly Leardon dive into the strategies that transcended Kelly's modest Instagram following and lack of any advertising. Her launch experience is not just about business success; it's a masterclass in recognizing and harnessing your unique value, your ethos, and your audience.

Over the course of the episode, Kelly shares strategies that have stood the test of time in launching programs that resonate with audiences through her work as an operations director for big corporations and how that can or cannot be translated to small businesses. Sonja and Kelly also discuss the potency of nurturing genuine relationships and the surprising power that can result from a single share by a larger account. And in turn, how Kelly dealt with the sudden influx of waitlist members, coaching clients, and the push-and-pull of passion and time management.

Tune in for all the insights from Kelly's experience and her testament to the strength of emotional bonds over numbers, proving that a small, engaged following can indeed culminate in real-world triumphs.

After listening to the podcast, you're invited to download Kelly's free "Hyper Efficiency: 7 Strategies to Save 12+ Hours/Week"  guide. In it, you'll discover seven pro tips for saving time so you can do more of what you love.


About Kelly Leardon and Walk Like Warriors
Kelly is passionate about empowering female entrepreneurs to build and scale the business of their dreams without sacrificing their personal lives. She loves helping women tackle the chaos of disorganization, the overwhelm of wearing ALL the hats, and the struggle for harmony between work and family.

As a Certified Director of Operations and small business coach, she has worked with dozens of entrepreneurs in 40+ industries over the last 20 years.

Learn more about Walk Like Warriors and follow them on Instagram.

What is the defining difference between audience and community?

In this episode of 10 Minute Marketing, Sonja dives into the distinction between audience and community along with the entrepreneurial spirit behind the Create Your Purpose® Collective, Quinn Tempest.

Quinn is a business and marketing strategist with over a decade of experience. She now helps clients transform their purpose into profit and cultivates an online community of women entrepreneurs who use her expertise and knowledge combined with one another's experiences to inspire growth.

For Quinn, the key feature that separates an audience from a community is this: the space and the ability to be in conversation with each other.

When it comes to cultivating and connecting with audiences, Sonja and Quinn explore the world of private versus public podcasting and how it can be a game-changer for audience connection. They unpack the perks of starting a private podcast, from nurturing a relationship with your listeners to attracting the clientele you've always dreamed of.

After listening to the podcast, you are invited to take Quinn's My Purpose Quiz, which will help you go from frazzled to fulfilled in your business and uncover the unique "why" that drives you.


About Quinn Tempest and Create Your Purpose® Collective
Quinn Tempest, a bold color lover and desert dweller, is not your typical business & marketing strategist. As the founder of the Create Your Purpose® Collective, she leads a community of creative women entrepreneurs who are not just looking to grow their businesses but to do so with intention – all without sacrificing what matters most.

With a background at the director-level in a marketing agency, handling big-name multinational client strategies, Quinn now focuses on helping out the little guys. She coaches & consults for small business owners, helping them craft life-first business and marketing growth plans that prioritize their values, well-being, and sense of purpose.

Learn more about Create Your Purpose® Collective and follow Quinn on Instagram.

Today's guest said it best himself: "You can watch thousands of millions of hours yoga and Pilates classes on YouTube, but you can't watch a class on community."

Sonja Crystal Williams sits down to talk about the inception, growth, and community-building of M3 Yoga & Hot Pilates studio with its co-owner Matt Chambers!

In this episode, Matt and Sonja discuss how he's cultivated a vibrant yoga community both online and offline, and how strategic marketing plays a crucial role in the studio's success story. As the marketing leader behind the studio's growth in Athens and Atlanta, Matt imparts wisdom on the true power of social media and the subtle dance between paid advertising and organic, heartfelt engagement.

From seizing unexpected opportunities that lead to studio ownership, to exploring the contrast between the energetic teaching environment and the meticulous nature of marketing efforts,  to carving out a distinct space in a crowded online fitness realm, Matt's journey is a testament to the magic that happens when passion aligns with profession.


About Matt Chambers and M3 Yoga & Hot Pilates
Matt is the co-owner of M3Yoga in Athens, GA and an avid advocate for making movement more accessible and approachable. After originally finding yoga through his partner Nick, Matt’s love for the practice came from Sound Baths and meditations at first, but grew over time to include classes for all levels and bodies.

Matt’s trainings vary wildly from Hatha Yoga training with Darren Rhodes, Brigette Finley, Sam Rice, and Neda Draupadi Honarvar, Sound Bath training with Danielle Hall, and Inferno Hot Pilates Training with Gabi Walters. Expect a gentle guiding hand as Matt’s class experiences lead you to challenge yourself inside and out. And definitely a few jokes to make you laugh along the way.

Matt also manages the marketing, branding, website and studio operations. Don’t be surprised to see him at the front desk, taking out trash or even on the mat next to you!

Learn more about M3 Yoga & Hot Pilates, and follow their Atlanta and Athens locations on Instagram.
Follow Matt on Instagram.