10-Minute Mentor with Rich Perry

Rich Perry, MBA | Business Coach & Consultant
  • 4.6 (11)
  • Entrepreneurship
  • Updated Daily

10-Minute Mentor gives busy entrepreneurs, business owners, and executives the information they need in quick, bite-sized bits. If you don't have time to listen to 60 minutes of conversation, hoping for just a few action items, then this show is for you! Each episode is designed to be a mini-coaching session, providing valuable nuggets that will empower you to share your message and make a bigger impact. Topics of discussion: business communications, marketing strategy, business growth

  1. Marketing Isn't What Most People Think

    4d ago

    Marketing Isn't What Most People Think

    What is marketing, really? Many entrepreneurs believe marketing is simply advertising or selling - but that's one of the biggest misconceptions holding businesses back. In this episode of 10-Minute Mentor: Marketing for Purpose-Driven Entrepreneurs, you'll discover what marketing truly is, how it differs from sales, why every organization is in the marketing business, and how a relationship-centered approach leads to sustainable growth. Whether you're a business owner, consultant, nonprofit leader, or entrepreneur handling your own marketing, this episode will help you replace outdated marketing myths with a practical framework built on creating value, building trust, and serving people. You'll also hear this week's Purpose First Principle and receive one simple action you can implement immediately to strengthen your marketing. In this episode you'll learn: Why marketing is much more than advertisingThe difference between marketing and salesWhy every customer interaction is part of your marketingHow trust and relationships fuel sustainable business growthA practical exercise to improve your marketing this weekPlus, learn how my book, Talk of the Town, can help you market your business with greater clarity, confidence, and connection. Download your copy FREE: https://richperry.com/free-book/

    10 min
  2. Marketing for Purpose-Driven Entrepreneurs: Series Introduction

    Season 8, Episode 1 Trailer

    Marketing for Purpose-Driven Entrepreneurs: Series Introduction

    10-Minute Mentor is back with a new series for purpose-driven entrepreneurs. The series will focus on marketing and is a must-listen for any entrepreneur or small business owner who is a one (wo)man show. Connect with Rich on social media: https://www.linkedin.com/in/coachrichperry https://www.facebook.com/richperrycoach https://www.youtube.com/richperrycoach https://www.instagram.com/coachrichperry FREE Download of my new book - Talk of the Town https://richperry.com/free-book/

    3 min
  3. Conclusion: LinkedIn Mastery Series

    Apr 16

    Conclusion: LinkedIn Mastery Series

    This episode concludes the LinkedIn Mastery Series. For more information on using LinkedIn for business growth, go to: https://richperry.com/linkedin-for-business/ FREE on-demand webinar, "5 Strategies You Need to Grow Your Business on LinkedIn." Watch it here: https://richperry.com/5-strategies-you-need-to-grow-your-business-on-linkedin/

    5 min
  4. How to Optimize Your LinkedIn Company Page for Growth and Credibility

    Apr 8

    How to Optimize Your LinkedIn Company Page for Growth and Credibility

    Your LinkedIn Company Page is more than just a digital placeholder; it’s a powerful asset for building credibility, attracting the right audience, and reinforcing your brand’s presence online. In this 10-Minute Mentor episode, we break down how to strategically optimize your LinkedIn Company Page so it works as a true extension of your business development and marketing efforts. We begin with the foundational elements, including why fully completing your company profile is critical for visibility and trust. From there, we explore how to position your page to establish credibility, communicate value effectively, and create a strong first impression with potential clients, partners, and followers. You’ll also learn practical strategies to increase engagement on LinkedIn, including how to activate your employees as brand advocates and encourage meaningful interaction from your audience. Finally, we discuss how to humanize your brand by sharing ways to spark interest, build relatability, and create content that resonates with your target market. You’ll Learn: Why completing your LinkedIn Company Page profile impacts visibility and trustHow to build credibility and position your brand effectivelyProven tactics to boost engagement and grow your followingStrategies to create relatable, audience-focused contentHow to leverage your company page as part of a broader digital marketing strategy Whether you’re a business owner, marketer, or growth-focused professional, this episode will give you the insights needed to strengthen your LinkedIn marketing strategy and turn your company page into a high-performing business tool. -- Schedule a free consultation here: https://richperry.com/linkedin-for-business/

    10 min
  5. The Key Differences Between Personal Profiles and Company Pages

    Mar 31

    The Key Differences Between Personal Profiles and Company Pages

    When it comes to building a strong presence on LinkedIn, understanding the strategic difference between a personal profile and a company page is critical. In this 10-Minute Mentor episode, we take a deeper look at how each functions within a broader LinkedIn marketing strategy and why leveraging both can significantly enhance your visibility and impact. I'll break down how personal profiles and company pages serve different, yet complementary, roles in professional networking, brand positioning, and audience engagement. If you’ve ever wondered where to focus your time or how to make both work together, this conversation provides the clarity you need. You'll learn: The distinct purpose and positioning of a LinkedIn personal profile vs. a company pageHow audience engagement differs between individual-led content and brand-driven messagingThe types of content that perform best on each, and whyKey differences in visibility, reach, and networking opportunities How aligning both platforms can strengthen your personal brand and business presence You’ll also gain insight into how to think more strategically about your content and engagement efforts so you can build credibility, expand your network, and create more meaningful business opportunities on LinkedIn. Whether you’re an entrepreneur, business owner, or marketing professional, this episode will help you use LinkedIn for business growth, improve your content strategy, and elevate your overall online presence. -- Schedule a free consultation here: https://richperry.com/linkedin-for-business/

    10 min
  6. Crafting Compelling Content to Strengthen Your Marketing Strategy

    Mar 25

    Crafting Compelling Content to Strengthen Your Marketing Strategy

    Creating a content marketing strategy is only the beginning - execution is where real impact happens. In this follow-up episode, we focus on crafting compelling content that captures attention, delivers value, and supports long-term business growth. You’ll learn how to use visual storytelling to stand out in crowded digital spaces, why strong headlines and captions are essential for engagement, and how prioritizing quality over quantity can elevate your brand. We also explore the importance of content diversification to meet your audience where they are, along with how to apply the 80/20 rule to maintain the right balance between education and promotion. If you’re looking to create content that not only gets noticed but also builds trust and drives results, this episode of 10-Minute Mentor will give you a practical and strategic framework to follow. You’ll Learn: How to use visual storytelling to capture attention and improve audience engagementWhy headlines and captions play a critical role in content performanceThe importance of focusing on quality over quantity in your content marketing effortsHow content diversification helps you reach audiences across different platforms and formatsHow to apply the 80/20 rule in marketing to prioritize value-driven, educational contentProven approaches for creating compelling content that supports a smarter content marketing strategy -- Schedule a free consultation here: https://richperry.com/linkedin-for-business/

    10 min
  7. Designing a High-Impact Content Marketing Strategy

    Mar 17

    Designing a High-Impact Content Marketing Strategy

    What separates content that gets ignored from content that drives real business growth? It comes down to strategy. In this 10-Minute Mentor episode, we take a deeper look at how to design a high-impact content marketing strategy that connects with the right audience and delivers meaningful results. You’ll learn why audience segmentation is critical for precision, how to develop empathetic user personas that guide your messaging, and how to use market research to stay relevant in a constantly evolving landscape. We also explore how to implement feedback mechanisms to keep your content dynamic, and how to strategically map and distribute content across every stage of the customer journey. Whether you’re an entrepreneur, small business owner, or marketing professional, this episode will help you build a smarter, more intentional approach to content marketing. You’ll Learn: How to segment your target audience for more effective and relevant content marketingWhy creating user personas improves messaging, engagement, and conversionHow to use market research to inform and strengthen your content strategyThe role of feedback mechanisms in keeping your content agile and effectiveHow to map and distribute content across the customer journey for maximum impactBest practices for building a high-impact content marketing strategy that drives business growth -- Schedule a free consultation here: https://richperry.com/linkedin-for-business/

    9 min
  8. Understanding LinkedIn's Algorithm: How to Increase Visibility and Engagement

    Mar 3

    Understanding LinkedIn's Algorithm: How to Increase Visibility and Engagement

    If you want to grow your visibility on LinkedIn, you can’t afford to ignore how the platform actually works. In this 10-Minute Mentor episode, we take a deeper dive into the fundamentals of the LinkedIn algorithm and what it means for your content marketing strategy. Rather than guessing what might work, you’ll gain clarity on how LinkedIn prioritizes posts, evaluates relevance, and determines which content gets distributed across the feed. You'll learn: How LinkedIn determines connection relevance and why it directly impacts your reach The types of content LinkedIn prioritizes in today’s professional feed The role of engagement metrics such as comments, reactions, dwell time, and shares How to interpret LinkedIn analytics to improve your content performance Why native content consistently outperforms posts that drive users off-platform Proven best practices to increase engagement and expand your professional visibility You’ll also gain practical insight into how LinkedIn engagement signals influence long-term growth — and how small strategic shifts can dramatically improve your content marketing results. Whether you’re an entrepreneur, consultant, business owner, or corporate leader, understanding how the LinkedIn algorithm works is foundational to building authority, generating leads, and growing a strong professional brand. If you're serious about LinkedIn marketing, personal branding, and professional growth, this episode will give you the clarity and confidence to create content that performs. -- Schedule a free consultation here: https://richperry.com/linkedin-for-business/

    12 min
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4.6
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About

10-Minute Mentor gives busy entrepreneurs, business owners, and executives the information they need in quick, bite-sized bits. If you don't have time to listen to 60 minutes of conversation, hoping for just a few action items, then this show is for you! Each episode is designed to be a mini-coaching session, providing valuable nuggets that will empower you to share your message and make a bigger impact. Topics of discussion: business communications, marketing strategy, business growth

Information

  • Creator
    Rich Perry, MBA | Business Coach & Consultant
  • Years Active
    2019 - 2026
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © Rich Perry, MBA | Business Coach & Consultant
  • Show Website
    10-Minute Mentor with Rich Perry