7 min

10-point Criteria for Selecting an Effective Gift Card Solutio‪n‬ Hospitality techtalk

    • Business

00:57 Hack number one - Does it allow you to sell online? Digital presence is absolutely essential and inserting a webshop into your online experience and getting some marketing effort behind that to promote that to your guests is a fantastic way of promoting and pushing your brand.

01:34 Hack number two - Does it come with a core set of features? We at Hoist Group are offering a baseline package which you can build up to more bespoke and tailored packages at a later stage.

02:33 Hack number three - Will it enable you to sell gift cards over the counter? Make sure the solution is multi-channel and you can issue cards from various points in your business.

Hack number four - Can you create gift cards with zero payments? Select a solution that allows you to create gift cards instead of cash or cards refunds.

03:11 Hack number five - Does it come with a pre-integrated payment gateway? If you're going to do things online through an online gateway you need to have an integration with the payment cardholder. Make sure the provider is PCI compliant and available to you to get you up and running as quickly as possible.

03:44 Hack number six - How easy is gift card redemption on this solution? Are there apps that allow people on the fly to be able to understand what the gift card is?

04:26 Hack number seven - How soon can you go live? We are in the eye of the storm and we need to act as quickly as possible.

04:41 Hack number eight - Does it offer both physical and digital gift cards? There are lots and lots of different options available depending on your brand offering and how you want to get that across. 

05:05 Hack number nine - How good is its reporting capability? You want to know what sort of return on investment you'll get from your gift cards.

05:14 Hack number ten - What is the total cost of ownership?

00:57 Hack number one - Does it allow you to sell online? Digital presence is absolutely essential and inserting a webshop into your online experience and getting some marketing effort behind that to promote that to your guests is a fantastic way of promoting and pushing your brand.

01:34 Hack number two - Does it come with a core set of features? We at Hoist Group are offering a baseline package which you can build up to more bespoke and tailored packages at a later stage.

02:33 Hack number three - Will it enable you to sell gift cards over the counter? Make sure the solution is multi-channel and you can issue cards from various points in your business.

Hack number four - Can you create gift cards with zero payments? Select a solution that allows you to create gift cards instead of cash or cards refunds.

03:11 Hack number five - Does it come with a pre-integrated payment gateway? If you're going to do things online through an online gateway you need to have an integration with the payment cardholder. Make sure the provider is PCI compliant and available to you to get you up and running as quickly as possible.

03:44 Hack number six - How easy is gift card redemption on this solution? Are there apps that allow people on the fly to be able to understand what the gift card is?

04:26 Hack number seven - How soon can you go live? We are in the eye of the storm and we need to act as quickly as possible.

04:41 Hack number eight - Does it offer both physical and digital gift cards? There are lots and lots of different options available depending on your brand offering and how you want to get that across. 

05:05 Hack number nine - How good is its reporting capability? You want to know what sort of return on investment you'll get from your gift cards.

05:14 Hack number ten - What is the total cost of ownership?

7 min

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